|

The plane's original crew in 1935 included pilot E.H. Schlanser; co-pilot J.A. Hoy; H.F. Johnson, Jr.; Dr. J.V. Steinle and R.P. Gardiner.
A Historical Perspective
In an early example of
“base of the pyramid”
thinking, H.F. Johnson, Jr.
undertook his Carnaúba
Expedition to Brazil in 1935,
searching for a sustainable
source of carnaúba
wax for SC Johnson
products. Once in Brazil,
H.F. established local
production of the wax,
bringing economic value
and growth to the local
community while providing
needed business value
for the company.
|