You want to know what's in the products you use around your home and family. That's exactly why we created www.whatsinsidescjohnson.com – to make information about our product ingredients easy to find and understand.

Our Chairman and CEO Fisk Johnson explained it best when he announced this initiative in March 2009: "As a family company, listening and responding to consumers is SC Johnson's top priority. Today's families want to know what's in the household cleaning and air freshening products they use in their homes. Making information about the ingredients in our products readily accessible and easy to understand helps our consumers know they can continue to trust our products."

Our ingredient communication website is part of a broad ingredient communication program. We put our product ingredients online and also began making them available through our toll-free consumer hotline and adding them to our product labels.

Beyond the Right-to-Know Initiative

SC Johnson's ingredient communication plan builds on a household products industry right-to-know initiative that was announced in late 2008. It's a solid program, and we applaud it. In fact, we're so committed that we go significantly further.

This includes:

- Listing all ingredients, including dyes, preservatives and fragrance ingredients. 

- Focusing on a single naming system – the International Nomenclature of Cosmetic Ingredients (also known as INCI) – for simplicity and clarity. These are terms you're used to seeing on makeup and personal products. 

- Not just listing but defining ingredients, and including an explanation of their purpose in the product. 

- Providing information about U.S. products in English and Spanish. 

- Providing information about Canadian products in English and French.

And, Continuing Enhancements

In January 2012, we announced the release of our Exclusive Fragrance Palette that was more than two years in the making. This fragrance palette provides a comprehensive list of the fragrance ingredients found in the company’s products and is accessible through www.whatsinsidescjohnson.com.

We also launched website enhancements such as a fragrance education section, comprehensive product definitions, FAQs, links to other resource websites and more. And, we announced plans to roll out product labels that list ingredients using their INCI names. This will be completed over several years.

We hope you’ll check out www.whatsinsidescjohnson.com. Or, you can always get the information you need by calling our toll-free Consumer Resource Center at 1-800-558-5252.