We know you value transparency, and we're committed to sharing what's inside our products.
You want to know what's in the products you use around your home and family. That's exactly why we created www.whatsinsidescjohnson.com – to make information about U.S. and Canada our product ingredients easy to find and understand.
Our Chairman and CEO Fisk Johnson explained it best when he announced this initiative in March 2009: "Making information about the ingredients in our products readily accessible and easy to understand helps our consumers know they can continue to trust our products."
Our U.S. and Canada ingredient communication website is part of a broad ingredient communication program. We put our product ingredients online and also began making them available through our toll-free consumer hotline and adding them to our product labels.
Beyond the Right-to-Know Initiative
U.S. and Canada ingredient communication plan builds on a household products industry
right-to-know initiative that was announced in late 2008. It's a solid
program, and we applaud it. In fact, we're so committed that we go
- Listing all ingredients, including dyes, preservatives and fragrance ingredients.
on ingredient names that are meaningful to consumers, using the
personal care industry's International Nomenclature of Cosmetic
Ingredients (INCI) names and those in the Consumer Specialty Products
Association's Consumer Product Ingredients Dictionary.
- Not just listing but defining ingredients, and including an explanation of their purpose in the product.
- Providing information about U.S. products in English and Spanish.
- Providing information about Canadian products in English and French.
And, Continuing Enhancements
January 2012, we announced the release of our Exclusive Fragrance
Palette, which provides a comprehensive list of the fragrance ingredients found
in the company’s products and is accessible through www.whatsinsidescjohnson.com.
also launched website enhancements such as a fragrance education
section, comprehensive product definitions, FAQs, links to other
resource websites and more. And, we announced plans to roll out product
labels that list ingredients using their INCI names. This will be
completed over several years.
In 2013, we added pest control and other products containing active ingredients registered with the U.S. EPA to our U.S. website. Registered products will follow for Canada.
And, in 2014, we announced plans to begin disclosing product-specific fragrance ingredient information, starting with U.S. and Canada air care products in the spring of 2015.
We hope you’ll check out www.whatsinsidescjohnson.com. Or, you can always get the information you need by calling our toll-free Consumer Product Helpline at 1-800-558-5252.