We know you value transparency, and we're committed to sharing what's inside our products.
You want to know what's in the products you use around your home and family. That's exactly why we created www.whatsinsidescjohnson.com – to make information about our product ingredients easy to find and understand.
Our Chairman and CEO Fisk Johnson explained it best when he announced this initiative in March 2009: "As a family company, listening and responding to consumers is SC Johnson's top priority. Today's families want to know what's in the household cleaning and air freshening products they use in their homes. Making information about the ingredients in our products readily accessible and easy to understand helps our consumers know they can continue to trust our products."
Our ingredient communication website is part of a broad ingredient communication program. We put our product ingredients online and also began making them available through our toll-free consumer hotline and adding them to our product labels.
Beyond the Right-to-Know Initiative
ingredient communication plan builds on a household products industry
right-to-know initiative that was announced in late 2008. It's a solid
program, and we applaud it. In fact, we're so committed that we go
- Listing all ingredients, including dyes, preservatives and fragrance ingredients.
on ingredient names that are meaningful to consumers, using the
personal care industry's International Nomenclature of Cosmetic
Ingredients (INCI) names and those in the Consumer Specialty Products
Association's Consumer Product Ingredients Dictionary.
- Not just listing but defining ingredients, and including an explanation of their purpose in the product.
- Providing information about U.S. products in English and Spanish.
- Providing information about Canadian products in English and French.
And, Continuing Enhancements
January 2012, we announced the release of our Exclusive Fragrance
Palette that was more than two years in the making. This fragrance
palette provides a comprehensive list of the fragrance ingredients found
in the company’s products and is accessible through www.whatsinsidescjohnson.com.
also launched website enhancements such as a fragrance education
section, comprehensive product definitions, FAQs, links to other
resource websites and more. And, we announced plans to roll out product
labels that list ingredients using their INCI names. This will be
completed over several years.
We hope you’ll check out www.whatsinsidescjohnson.com. Or, you can always get the information you need by calling our toll-free Consumer Product Helpline at 1-800-558-5252.