For nearly a decade, SC Johnson has tackled the public health threat of dengue with innovative programs that include educational materials, repellent sampling and spraying in areas experiencing outbreaks.

Over time, these programs – sponsored by the Raid®, OFF!® and Baygon® brands in different countries – have become both public health programs and an important way of building brand awareness with the people who need our products.

For example, for more than a decade, SC Johnson Philippines’ IWAS Dengue program has reached more than 100,000 families annually with dengue-prevention information, free spraying in outbreak areas and insect repellent sampling. In recent years it has expanded to provide educational programs in schools.

Building on this great model, SC Johnson created an insect-borne disease education toolkit. The wide array of materials makes it easy for our subsidiary companies to conduct disease prevention programs quickly and effectively.

The toolkit includes materials and guidelines for product sampling; school education programs with lectures, contests, entertainment and product sampling; village events and public health programs that include house-to-house spraying during outbreaks and toll-free information hotlines. It is now in use in countries including Argentina, Brazil, Indonesia, Thailand, Venezuela and other areas across Latin America, Asia and Africa.