SC Johnson A Family Company

Our Principles

On a December night in 1927, Herbert F. Johnson Sr., first summarized the guiding principles that had already shaped the company for 40 years. “The goodwill of people is the only enduring thing in any business,” he said. “It is the sole substance. The rest is shadow.” SC Johnson Global Principles: This We Believe

In 1976, we formally stated this philosophy in This We Believe, our statement of principles for our operations around the world. Today, This We Believe is part of the DNA of the people of SC Johnson. It’s the essence of who we are and how we work with others.

This We Believe explains SC Johnson’s values in relation to the five groups of stakeholders to whom we are responsible and whose trust we have to earn:

We believe that the fundamental vitality and strength of our worldwide company lies in our people.

Consumers and Users
We believe in earning the enduring goodwill of consumers and users of our products and services.

General Public
We believe in being a responsible leader within the free market economy.

Neighbors and Hosts
We believe in contributing to the well-being of the countries and communities where we conduct business.

World Community
We believe in improving international understanding.

The sincerity of our beliefs encourages us to act with integrity at all times, to respect the dignity of each person as an individual human being, to assume moral and social responsibilities early as a matter of conscience, to make an extra effort to use our skills and resources where they are most needed, and to strive for excellence in everything we do.

We safeguard these beliefs by remaining privately held. We reinforce them by making profits through growth and development – profits that allow us to do more for all the people on whom we depend.

Read This We Believe.

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Portuguese (Brazil)

Portuguese (Portugal)

Spanish (Latin America)

Spanish (Spain)

Some companies just make products. We make commitments. For us, it's all about integrity.

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