For six decades, SC Johnson has provided consumers around the world with effective solutions to protect their homes and families from bugs. Raid® House & Garden, the first non-wax product offered by SC Johnson, was introduced in 1956 by Sam Johnson, the company’s 4th generation leader. Since this product’s launch, the Raid® brand has grown to be a world’s leading pest control brand.
1956 Raid® insecticides and SC Johnson’s Pest Control business are created
1957 Raid® House & Garden insect killer becomes the best-selling aerosol insecticide in the U.S.
1962 Raid® branded bug characters are introduced
1963 First water-based aerosol insecticide launches in the U.S.
1966 Tagline “Raid® Kills Bugs Dead” launches a successful, long-running advertising campaign
1976 Raid® changes from a solvent to a water-based insecticide in Spain
1980s Roach Traps introduced in the U.S.
1990s Raid® Max Ant & Roach Killer is launched in the U.S.
2000 New formula added to Raid® Ant & Roach Killer
2006 Raid® turns 50!
2007 Raid® Fast Kill Ant & Roach Lemon and Raid® Night & Day™ are launched in Europe
2010 Raid® Automatic, an automatic insecticide dispenser, is introduced
2011 Raid Max® Bug Barrier is named “Product of the Year” in the insecticide category*
2014 Raid® Defense System, a system that combines products and tips to help consumers battle bugs in their homes, launches in the U.S.
2015 Raid® bugs named among Advertising’s 10 Greatest Icons by the Museum of Broadcast Communication**
2016 Raid® Bed Bug Detector & Trap is launched in the U.S.
To learn more about Raid® products visit www.raidkillsbugs.com
* http://productoftheyearusa.com/ based on a TNS, a global market information and insight group, administered the survey to more than 60,000 consumers.