OFF!® Personal Repellent Facts
OFF!® personal insect repellent was developed and launched in the United States in 1957 under the leadership of 4th generation SC Johnson leader Sam Johnson. Today, the global portfolio of OFF!® personal repellents (in some markets, the SC Johnson personal repellents are sold under the Autan® brand) includes a variety of formats, including: creams, sprays, aerosols, lotions and wipes that can be applied directly on skin.
How Do OFF!® Personal Repellents Work?
The active ingredients in OFF!® skin applied personal repellents are DEET (N,N-diethyl-meta-toluamide) or picaridin (hydroxyethyl isobutyl piperidine carboxylate). Both active ingredients are effective in repelling mosquitoes and work by forming a vapor barrier at the skin’s surface that affects the scent receptors in these biting insects, which deters them from landing on and biting us.
1957 OFF!® personal repellents in aerosol and liquid form launch in the U.S.
1962 OFF!® unveils its signature brand orange color
1965 OFF!® expands internationally with a launch in Canada
1969 First personal repellent in a stick format is introduced
1973 OFF!® aerosol, called Skinguard®, launches in Japan
1974 OFF! Deep Woods® aerosol and lotion launch in the U.S.
1977 OFF!® Towelettes are introduced in the U.S.
1980s OFF!® is launched in South America and parts of Europe
1982 New OFF! Deep Woods® offers long-lasting protection
1988 OFF!® is introduced in Egypt
1991 Skintastic® line of personal repellents for families is launched
1993 OFF!® is introduced in Australia
1994 OFF!® launches in Italy
2003 Global portfolio of pest control products is strengthened by acquisition of the Autan® brand
2004 OFF!® Kids launches in Brazil
2005 OFF! Active® and OFF! Deep Woods® Sportsmen are introduced
2007 OFF!® Smooth & Dry aerosol launches in the U.S. and Europe
2008 OFF!® insect repellents are sold in more than 40 countries across the globe
2015 OFF!® is named “Most Trusted Bug Repellent” by BrandSpark*
To learn more about OFF!® repellents, visit http://www.off.com/
* http://www.brandsparkmosttrusted.com/2015winners_usa.html (More than 80,000 respondents, reflecting the profile of the American Household Shopper, determined the 2015 BrandSpark Most Trusted Awards winners through their "top of mind" responses for 101 categories in which they purchase.)