INFO

From our mosquito experts

INFO

From our mosquito experts

OFF!® Personal Repellent Facts

OFF! logoOFF!® personal insect repellent was developed and launched in the United States in 1957 under the leadership of 4th generation SC Johnson leader Sam Johnson. Today, the global portfolio of OFF!® personal repellents (in some markets, the SC Johnson personal repellents are sold under the Autan® brand) includes a variety of formats, including: creams, sprays, aerosols, lotions and wipes that can be applied directly on skin.

How Do OFF!® Personal Repellents Work?

The active ingredients in OFF!® skin applied personal repellents are DEET (N,N-diethyl-meta-toluamide) or picaridin (hydroxyethyl isobutyl piperidine carboxylate). Both active ingredients are effective in repelling mosquitoes and work by forming a vapor barrier at the skin’s surface that affects the scent receptors in these biting insects, which deters them from landing on and biting us.

OFF!® MilestonesOriginal OFF!

1957   OFF!® personal repellents in aerosol and liquid form launch in the U.S.

1962   OFF!® unveils its signature brand orange color   

1965   OFF!® expands internationally with a launch in Canada

1969   First personal repellent in a stick format is introducedSignature brand color

1973   OFF!® aerosol, called Skinguard®, launches in Japan

1974   OFF! Deep Woods® aerosol and lotion launch in the U.S.

1977   OFF!® Towelettes are introduced in the U.S.

1980s OFF!® is launched in South America and parts of EuropeDeep Woods OFF!

1982   New OFF! Deep Woods® offers long-lasting protection

1988   OFF!® is introduced in Egypt

1991   Skintastic® line of personal repellents for families is launchedSkintastic

1993   OFF!® is introduced in Australia

1994   OFF!® launches in Italy

OFF! Active and OFF! Smooth & Dry 2003   Global portfolio of pest control products is strengthened by acquisition of the Autan® brand

2004   OFF!® Kids launches in Brazil

2005   OFF! Active® and OFF! Deep Woods® Sportsmen are introduced

2007   OFF!® Smooth & Dry aerosol launches in the U.S. and Europe 

BrandSpark 2015 logo2008   OFF!® insect repellents are sold in more than 40 countries across the globe

2015   OFF!® is named “Most Trusted Bug Repellent” by BrandSpark*

 

To learn more about OFF!® repellents, visit http://www.off.com/

 

http://www.brandsparkmosttrusted.com/2015winners_usa.html (More than 80,000 respondents, reflecting the profile of the American Household Shopper, determined the 2015 BrandSpark Most Trusted Awards winners through their "top of mind" responses for 101 categories in which they purchase.)