Press Room

Ingredient Disclosure

Families want to know what’s in the products they use in their homes. That’s why SC Johnson works hard to choose ingredients that are responsible for the environment and human health. And, it’s why the company created www.whatsinsidescjohnson.com – to make information about product ingredients easy to find and to understand.

A Leadership Approach to Ingredient Disclosure

SC Johnson’s North American ingredient communication website, www.whatsinsidescjohnson.com is part of a broad ingredient communication program that entails putting product ingredients online, making them available through a toll-free consumer hotline number and adding them to product labels.

Going Beyond Industry Standards

The North American ingredient communication plan builds on a household products industry right-to-know initiative that was announced in late 2008. SC Johnson committed to going beyond the industry model and regulatory requirements with its own ingredient communication program, which includes:

  • Listing all ingredients, including dyes, preservatives and fragrance ingredients.
  • Focusing on ingredient names that are meaningful to consumers, using the personal care industry’s International Nomenclature of Cosmetic Ingredients (INCI) names and those in the Consumer Specialty Products Association’s Consumer Product Ingredients Dictionary.
  • Not just listing, but defining ingredients, and including an explanation of their purpose in the product.
  • Providing information about U.S. products in English and Spanish.
  • Providing information about Canadian products in English and French.

Continuing to Enhance and Build

In January 2012, SC Johnson announced the release of its Exclusive Fragrance Palette, which was more than two years in the making. This palette provides a comprehensive list of the fragrance ingredients found in the company’s products and is accessible through www.whatsinsidescjohnson.com.

The company also launched website enhancements such as a fragrance education section, comprehensive product definitions, FAQs, links to other resource websites and more. And, it announced plans to roll out product labels that list ingredients using their INCI names. This will be completed over several years.

In late 2012, SC Johnson began adding pest control and other registered products to the site, starting with U.S. products, with Canadian pest control to follow.

Find out more about SC Johnson’s transparency efforts at www.scjohnson.com/report

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