SC Johnson Press Room
Wednesday, January 7, 2009

Natural Living Becomes Second Nature at Home

SC Johnson's New Nature's Source™ Cleaners Make it Easy, Convenient and Affordable

RACINE, Wis., Jan. 7, 2009 – While many parents are interested in creating a natural[1] home, an overwhelming 81 percent wish it was easier [2]. Most parents don't want to sacrifice convenience or effective results in the process, and they still want to manage their budgets. When it comes to keeping their homes clean, there's another option that washes away the dilemma – Nature's Source™, a new line of natural cleaners from SC Johnson, a family company.

"SC Johnson has a long-standing commitment to the environment and doing what's right for future generations – and an equally long legacy of meeting families' evolving needs," said Kelly Semrau, SC Johnson Vice President of Global Public Affairs and Communication. "Nature's Source is our answer for those who want a natural choice in cleaners that is widely available, affordable and gets the job done right."

The majority of parents (62 percent) are interested in using natural cleaners to benefit their family's health – always a top priority, but especially at certain stages, like when a new baby comes home or children begin crawling around the house. But 44 percent don't think that natural cleaners are as effective as traditional cleaners. Not only are Nature's Source cleaners more than 99 percent natural, but they also tackle tough cleaning jobs with the power of Windex® and Scrubbing Bubbles®, trusted brand names. The products clean naturally and effectively, leaving nothing behind but a fresh scent.

Going Natural with Nature's Source
According to the Nature's Source Natural Living Survey, only 44 percent of parents think their family is doing enough to live naturally. While they might like to "do more," 63 percent believe it would be difficult. The top three obstacles are:

1. They think it is too expensive (54 percent).

2. They are suffering from eco-confusion, meaning they are confused as to what natural activities and products are effective (20 percent).

3. They think it is inconvenient to purchase the appropriate products or tools needed (17 percent).

The Nature's Source product line is a solution for parents seeking affordable, effective and widely available natural cleaners. The line includes the following four cleaners:

1. Nature's Source Natural Glass & Surface Cleaner by Windex
Safely cleans glass, mirrors, chrome fixtures, stainless steel and more, leaving behind a brilliant shine

2. Nature's Source Natural All-Purpose Cleaner by Scrubbing Bubbles
Naturally tackles grease and grime on countertops, stainless steel, appliances and more

3. Nature's Source Natural Bathroom Cleaner by Scrubbing Bubbles
Powerfully removes tough soap scum and grime on glazed ceramic tile, stainless steel, chrome fixtures, fiberglass and more

4. Nature's Source Natural Toilet Bowl Cleaner by Scrubbing Bubbles
Naturally removes organic and hard water stains while deodorizing with a fresh scent

Families can feel good using Nature's Source cleaners because they offer an environmentally responsible choice. In fact, all four Nature's Source products were recently recognized for safer chemistry by the Environmental Protection Agency's (EPA) Design for the Environment (DfE) partnership program. In addition, they use plant-based, biodegradable cleaners; they are sold in recyclable bottles; ingredients are listed on the bottles; they do not contain ammonia, bleach or phosphorus; they meet SC Johnson's stringent Greenlist™ criteria for sourcing ingredients; and they are partly produced by renewable energy from a local landfill.

Convenience and cost matter, especially to families, and Nature's Source cleaners are as easy to find as they are on the wallet. With the manufacturer's suggested retail price (MSRP) for Nature's Source Natural Glass & Surface Cleaner being $3.69 and the MSRP for the Nature's Source Natural All-Purpose, Bathroom and Toilet Bowl Cleaners being $3.49, Nature's Source products are affordable and will be available in grocery, mass merchandise, drug, and do-it-yourself stores nationwide.

Visit to learn more about the entire line of Nature's Source natural cleaners, SC Johnson's environmental history and natural lifestyle tips. Beginning in February, the Web site will offer "natural" project ideas to help families live more naturally at home and in their communities.

SC Johnson is a family-owned and -managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, personal care and insect control. It markets such well-known brands as EDGE®, GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 123-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in more than 110 countries.

1 By "natural" we mean living in a way that has minimal impact on the earth and using products with ingredients that come from natural sources.

2 The SC Johnson Nature's Source Natural Living Survey was conducted online by Harris Interactive between November 14-18, 2008 among 2,518 adults ages 18+, of whom, 657 are parents of children under 18. Because the sample is based on those who agreed to be invited to participate in the Harris Interactive online research panel, no estimates of theoretical sampling error can be calculated. A full methodology can be obtained by contacting Jenny Taylor or Apryl Ehmann.

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