SC Johnson Press Room
Friday, March 23, 2012

Ziploc® Brand Reveals the Top 10 American Metro Areas Eating the Freshest Foods


Ziploc® Brand and Rachael Ray Call Americans to “Get Fresh” and Embark on a Mealtime FreshOver™

RACINE, Wis., March 23, 2012 – According to the Ziploc® Fresh Eating Survey*, while 81 percent of Americans are looking for more ways to incorporate fresh ingredients into mealtime, less than 50 percent actually eat fruits and vegetables on a daily basis – a clear disparity between American’s outlook on eating fresh foods versus the reality of mealtime. The Ziploc® Fresh Eating Survey, have uncovered a city-by-city snapshot of food-related choices across America with insight into a metro area’s “freshness” ranking. 

Most recently, the Ziploc® Brand has partnered with best-selling author and TV personality Rachael Ray**. “The Ziploc® Fresh Eating Survey results shed light on the fact that Americans want to eat fresh food and are hungry for the resources to do so,” says Ray. “Ziploc® Brand and I are doing just that with The Great American FreshOver™ Project, which challenges families and provides them with the tools to ‘freshover’ their meals and inspire lasting change.”

Ziploc® Brand and Rachael Ray’s mission – a two-year healthy eating initiative encouraging families to “freshover” their outlook on eating – offers families recipes, tips, ways to use Ziploc® Brand Containers and Bags, a chance to win a trip for two to meet Rachael Ray and more on the Ziploc® Brand Facebook Fan Page.

Ziploc® Reveals Cities that Eat Fresh
The Ziploc® Fresh Eating Survey uncovered an interesting look into the most fresh and least fresh cities across America. The top 10 “freshest cities” are where residents are seeking and eating the freshest food options available, through farmer’s markets and gardening habits. The least fresh cities underscore metro areas where residents face obstacles to eating fresh, such as a high prevalence of fast food options and a lack of fresh food resources. The 10 freshest cities in the U.S. include:

  1. Hartford, Conn.
  2. San Francisco, Calif.
  3. Sacramento, Calif.
  4. Portland, Ore.
  5. San Jose, Calif.
  6. Richmond, Va.
  7. Austin-Round Rock, Texas
  8. Boston, Mass.
  9. Washington, D.C.
  10. Minneapolis-St. Paul, Minn.

Location Plays Role in Eating Fresh:

  • Texas is a Mixed “Fresh” State – Not only is Texas home to one of the freshest metro areas in the country (Austin, Texas), but it’s also home to three of the list’s least fresh (San Antonio, Texasl; Dallas-Fort Worth, Texas; Houston, Texas).
  • People Eat Fresher Near Coastlines – While half the top 10 freshest areas are on the West Coast, overall the top 10 and bottom 10 are equally divided among the West Coast, East Coast, South and Midwest. Three cities in the Bay Area scored in the top five and Richmond, Va. was the only southern city in the top ten.
  • Fast Food vs. Fresh Food Resources – There are 1.45 farmers markets per every 100,000 Americans countrywide, however there are 60.1 fast food establishments tipping the scales toward consumption of fast food.  East Coast residents have a better chance of finding farmers markets, including Albany, N.Y. and Hartford, Conn. with 3.84 and 3.26 farmers markets per every 100,000 Americans respectively.
  • Fresh Food Feels Good – Universally across the country, 89 percent of Americans feel like a good parent when their family’s diet contains fresh foods.

Staying Fresh With The Great American FreshOver™ Project
On the official Ziploc® Brand Facebook Fan Page families can start their FreshOver™ journey and stay inspired through exclusive videos and tips from Rachael Ray. Beginning February 29 through May 5, 2012, fans can enter for a chance to win:

  • A trip for two for the ultimate culinary experience in America’s food capital – New York City***.
  • The opportunity to meet Rachael Ray and swap recipes and hear her first-hand tips for keeping things fresh in the kitchen.
  • Dine at the most sought after “fresh” restaurants in New York City.

Fans can enter on the Ziploc® Brand Facebook Fan Page by “liking” the page and posting a FreshOver™ food idea in the form of a recipe or tip in text***.

As part of the FreshOver™ mission, Ziploc® Brand will make a donation**** to Rachael Ray’s nonprofit organization Yum-O®!, which brings fresh and healthy foods to families across the country. Families can support the cause by “pledging” to start their own FreshOver™ Project by downloading the free, customizable FreshOver™ Recipe Guide at Facebook.com/Ziploc. To further support Yum-O®!, Rachael Ray and Ziploc® Brand will donate an additional $200,000.

“When we kicked off The Great American FreshOver™ in early 2012, we were excited to partner with Rachael Ray and families across America to freshen their outlook on eating,” says Kelly Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability at SC Johnson. “More than 25,000 families have already committed to FreshOver™ Projects, and we are thrilled to continue to inspire and reward Americans for making a behavior change that will benefit their families in the years to come.”

Ziploc® Brand Bags and Containers
Ziploc® Brand Bags and Containers make eating fresh convenient and help moms get more out of their families’ favorite meals by extending the freshness of food ingredients and leftovers. Available in an assortment of sizes, shapes and seals, Ziploc® Brand Bags and Containers offer families a variety of smart, quality food storage solutions to help moms easily FreshOver™ meals and prepare on-the-go snacks with fresh ingredients.

Ziploc® Perfect Portions™ Bags, the latest innovation from the Ziploc® Brand, are perfect for storing and freezing bulk foods and individual portions of poultry, meat, cookie dough and more. Ziploc® Brand products are available in grocery, mass merchandise and drug stores nationwide at suggested retail prices ranging from $1.09 to $8.59.

For information on Ziploc® Brand products, the full list of “Fresh Cities” across America, to learn how to start a FreshOver™ Project and to enter for a chance to win a trip to meet Rachael Ray in New York City, visit the official Ziploc® Brand Facebook Fan Page at Facebook.com/Ziploc

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*The Ziploc® Fresh Eating Survey was a meta-analysis survey of 4,500 responses conducted by Sperling’s “Best Places” between November 15-18, 2011. The national results of this study have a margin of error of plus or minus .4 at the 95 percent level of confidence. The top freshest cities were identified using five factors which can be correlated with a clean, fresh and healthy lifestyle and an emphasis on food freshness, including number of farmer’s markets per city, number of Community Supported Agriculture (CSA) farms per city, number of fast food restaurants per city, average amount of servings of vegetables, fruits and salads consumed by residents and an online survey inquiring about people’s attitudes toward food, cooking and gardening.

**Spokesperson for Ziploc® Brand.

***No purchase or payment of any kind is necessary to participate. Purchase will not increase chance of winning. Open only to legal U.S. residents of the 50 US/DC, 18 or older at the time of entering, and have not been convicted of any felony or of a misdemeanor involving moral turpitude nor subject to any protective order or restraining order at the time of entry or during the previous twelve months.  Void where prohibited.  Sweepstakes begins at 12:00:00 a.m. CST on 2/29/12 and ends at 11:59:59 p.m. CDT on 5/2/12.  Multiple entry deadlines apply, see full Official Rules for entry periods.  To enter: Enter through the “Great American FreshOver Sweepstakes” application on the Facebook Platform.  You can also find the application by clicking on the FreshOver Sweepstakes tab at http://www.facebook.com/ziploc. You must “like” the page to access the application. Entries will not be judged.  Limit one (1) entry per person/email address/Facebook account per day.  Grand Prize (1): Trip for winner and a guest to New York City, NY to meet Rachael Ray.  Approximate Retail Value (“ARV”): $4,500.  Travel must be completed by 6/30/12 and on dates as specified by Sponsor, in Sponsor's sole discretion.  Sponsor reserves the right to conduct background check of any and all records of the potential Grand Prize Winner and guest, including without limitation, civil and criminal court records and police reports to confirm eligibility.  First Prizes (9 total, 1 per Entry Period):  One (1) $500 Visa® gift card.  ARV: $500 each.  Second Prizes (9 total, 1 per Entry Period): One (1) Rachel Ray Gift Pack.  ARV: $40 each.  Odds of winning a Grand Prize depend on the total number of eligible entries received for the entire Sweepstakes Period.  Odds of winning a First or Second Prize depend on the number of eligible entries received corresponding to a given Entry Period.  Subject to full Official Rules available at Website.  Sponsor: S.C. Johnson & Son, Inc., 1525 Howe Street, Racine, WI 53403. 

****With every FreshOver™ Recipe Guide download, up to a maximum of 50,000 downloads, between 1/1/12 and 12/31/13, Ziploc® Brand will make a $1 donation to the organization on the fan’s behalf, for up to a maximum $50,000 donation.

 

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