SC Johnson Press Room
Monday, April 6, 2015

Ziploc® Brand Launches its Latest Innovation – Easy Open Tab Bags


Introduces Tough Mother Video and Partners with Tough Mudder to Celebrate Mothers Across the Country

Ziploc® brand Sandwich bags with Easy Open Tabs 

PR Newswire – RACINE, Wis., April 6, 2015 – There’s no question about it; being a mom is tough work. Ziploc® brand knows that occasionally even the toughest moms could use a little help, so they created new Ziploc® brand bags with Easy Open Tabs – the same quality bags consumers have come to expect from Ziploc® brand with an ergonomic tab, making them easy to grip and open.

“With my family’s hectic schedule, I’m constantly strapped for time and looking for products that help make my life easier, so Ziploc® brand bags with Easy Open Tabs are an important addition to my home,” said actress and busy mom of three children, Candace Cameron Bure. “I’m proud to partner with a brand that listens to its consumers and creates products based on their needs.”

Supporting Tough Mothers Everywhere

To celebrate the launch of Easy Open Tabs, Ziploc® brand has partnered with one of the most challenging events around – Tough Mudder – in honor of moms who are taking on a new challenge and proving what they’re capable of.

Actress Candace Cameron Bure with Ziploc® brand bags 

Tough mother, Candace Cameron Bure stores her gear in new Ziploc® brand bags with Easy Open Tabs at the Tough Mudder obstacle course on March 28, 2015 in San Bernardino, California. (Photo by Mike Windle/Getty Images for Ziploc®)

“We are proud to partner with Ziploc® brand this year to honor and recognize tough mothers around the country,” said Dan Weinberg, Vice President of Global Partnerships at Tough Mudder. “Already demonstrating strength, stamina and mental grit in their everyday lives, we invite tough mothers everywhere to push their limits even further at a Tough Mudder event this year.”

Beyond the events, Ziploc® brand has also created a fun and inspirational video, available on the Ziploc® brand YouTube channel, celebrating tough mothers’ everyday victories and showing how the obstacle course of life can be overcome with just a little help.

About Ziploc® Brand Easy Open Tabs

Available in freezer, storage, sandwich and snack varieties, the new bags can store a variety of products that help busy moms – from storing healthy snacks on the go to organizing kids’ school supplies and packing for a family vacation. These bags also feature three distinctive colored tabs for easy organization:

  • Ziploc® brand Storage bags with Easy Open Tabs: Feature a pink-colored tab and are available in quart, half-gallon and gallon sizes.
  • Ziploc® brand Freezer bags with Easy Open Tabs: Feature a blue-colored tab and are available in pint, quart and gallon sizes.
  • Ziploc® brand Sandwich and Snack bags with Easy Open Tabs: Feature a green-colored tab and sandwich bags are available in standard and extra-large sizes.

Ziploc® brand bags with Easy Open Tabs are available at retailers nationwide. Additional information on these and other Ziploc® brand products can be found at www.ziploc.com, www.facebook.com/ziploc, www.pinterest.com/ziplocofficial, and www.youtube.com/ziploc.

Actress Candace Cameron Bure on the Tough Mudder obstacle course 

Actress Candace Cameron Bure takes on the Tough Mudder obstacle course in celebration of tough mothers everywhere on March 28, 2015 in San Bernardino, California. (Photo by Mike Windle/Getty Images for Ziploc®)

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 129-year-old company, that generates $9 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

About Tough Mudder, Inc.
Founded in 2010 with the launch of the Tough Mudder event series of 10-12 mile military-style obstacle courses, Tough Mudder Inc. has since grown to include Mudderella, an obstacle course series created by women for women; Urban Mudder, a city-based event merging an obstacle challenge with a full-day festival; Fruit Shoot Mini Mudder, a custom event for children ages 7-12; and World’s Toughest Mudder, a grueling 24-hour endurance competition. The Tough Mudder family of brands is united by a commitment to promoting courage, personal accomplishment and teamwork through unconventional, life-changing experiences. In 2015, Tough Mudder Inc. will put on more than 65 events and host its 2 millionth participant.  To learn more about Tough Mudder, visit toughmudder.com.

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