SC Johnson Press Room
Monday, June 27, 2016

SC Johnson Wins Five Cannes Lions


RACINE, Wis., June 27, 2016 -- SC Johnson, for the first time, took home five Cannes Lions for Glade® and Ziploc® brand campaigns at the prestigious 2016 Cannes Lions Festival of Creativity. The festival celebrates the best of creativity in brand communication and is the largest gathering of advertising professionals, designers, marketers and digital innovators from across the globe.

Four Cannes Lions were awarded to the Museum of Feelings curated by Glade® activation program for Live Brand Experience (Gold Lion), Omni-Channel Experience (Silver Lion), Spatial Brand Installation & Experience (Bronze Lion) and Creative Data (Bronze Lion).

The Museum of Feelings brought emotion and scent to life through an engaging and immersive experience, inspired by Glade® fragrance during the 2015 holiday season. 

The Museum of Feelings brought emotion and scent to life through
an engaging and immersive experience, inspired by
Glade® fragrance during the 2015 holiday season.

The Museum of Feelings, visited by 56,000 people in New York last November, was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. The mood was determined using the sentiment of conversations by New Yorkers on Twitter, coupled with local news and trends including the weather, stock exchange fluctuations and flight delays.

Commenting on the wins for Glade®, Ann Mukherjee, global chief marketing officer at SC Johnson said, "How do you get people to remember a smell? Build memories around it. Create an experience. We gave the world a whole new way to look at Glade®. We're very honored and humbled to win SC Johnson's first Gold Lion at Cannes for the Museum Of Feelings curated by Glade®."

In addition Ziploc® brand was awarded a Bronze Lion at Cannes in the Outdoor category which celebrates creativity experienced out of home and is awarded to brands which leverage public space to telegraph a message clearly and effectively. Ziploc® brand received the award for the brand's negative space poster campaign which includes "Tools," "Toys" and "Cereal." The out of home posters are part of this year's "Chaos Comes to Life" campaign which is rooted in the insight that in everyday family life, chaos can surprise you at a moment's notice but Ziploc® brand is here to help you put everything in its place.

The Ziploc® brand negative space posters are part of this year's "Chaos Comes to Life" campaign. 

The Ziploc® brand negative space posters are part of
this year's "Chaos Comes to Life" campaign.

Mukherjee continued, "These two campaigns stand out as showcasing a number of the key elements that we at SC Johnson strive to achieve in all of the work that we do - build trust with consumers, focus on innovation and deliver creative campaigns that engage and interest people. We are delighted that the Cannes Lions jury has recognized our work with these prestigious awards."

In total SC Johnson was shortlisted for a total of 26 Cannes Lions across their brands Glade®, Ziploc® brand and Raid®.

FULL SHORTLIST DETAILS:

Outdoor:

  • Ziploc® brand "Toys":
    - Outdoor Poster Craft - Photography
    - Outdoor Poster Craft - Art Direction
    - Billboards & Street Posters - Household Goods
  • Ziploc® brand "Tools":
    - Outdoor Poster Craft - Photography
    - Outdoor Poster Craft - Art Direction
    - Billboards & Street Posters - Household Goods
  • Ziploc® brand "Cereal":
    - Outdoor Poster Craft - Art Direction
    - Billboards & Street Posters - Household Goods
  • Raid® "Last Slice" - Billboards & Street Posters - Household Goods
  • Raid® "Fatal Burger" - Billboards & Street Posters - Household Goods
  • Raid® "Adios Tacos" - Billboards & Street Posters - Household Good

Design Shortlist:

  • Raid® "Roach Restaurants" - Packaging Design-Special Editions & Promotional Packaging
  • Glade® "Museum of Feelings" - Spatial Brand Installation & Experience
  • Glade® "Museum of Feelings" - Omni-Channel Experience

Promo & Activation:

  • Raid® "Roach Restaurants" - Use of Promo & Activation-Use of Ambient Media: Small Scale
  • Glade® "Museum of Feelings" - Use of Exhibitions / Installations

Cyber:

  • Glade® "Museum of Feelings" - Spatial Tech
  • Glade® "Museum of Feelings" - Response/Real Time Activity

Digital Craft:

  • Glade® "Museum of Feelings" - Omni-Channel Experience Design: Multi-Platform

Entertainment:

  • Glade® "Museum of Feelings" - Live Brand Experience
  • Glade® "Museum of Feelings" - Social Brand Experience
  • Glade® "Museum of Feelings" - New Technology Brand Experience

Media:

  • Glade® "Museum of Feelings" - Use of Ambient Media: Large Scale
  • Glade® "Museum of Feelings" - Use of Data

Creative Data:

  • Glade® "Museum of Feelings" - Creative Data Enhancement
  • Glade® "Museum of Feelings" - Use of Real-time Data

About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

 

&nbps;
© 2017 S. C. Johnson & Son, Inc. All Rights reserved Home Privacy Terms of Use Search Site Map
AdChoices