RACINE, Wis., July 20, 2010 – The success of The Fragrance Collection by Glade® supports the notion that women today depend on simple daily luxuries to lift their mood and relieve stress. Now, a survey by Harris Interactive on behalf of SC Johnson1 backs up this idea, indicating that nearly half of women agree that those daily luxuries begin at home. In fact, consumer demand, primarily among women, has inspired SC Johnson to introduce the collection’s newest fragrance, Lemongrass & Citrus, a perfect-for-summer revitalizing and cleansing experience that’s indulgent and accessible.
“SC Johnson knows that women want to indulge with products they can trust and depend on to enhance their lives,” says Kelly M. Semrau, SC Johnson vice president of Global Public Affairs and Communication. “The new Lemongrass & Citrus scent was designed to offer a refreshing fragrance experience that women can count on to add freshness to their home and lift their spirits.”
Re-engergize and refresh your summer with The Fragrance Collection by Glade®
With its reed diffusers, 10oz three-wick soy-based candles and 2oz soy-based candles that range from $3.19 - $8.99, The Fragrance Collection by Glade® makes it easy to stay within budget. In addition to the revitalizing and cleansing scent of new Lemongrass & Citrus, the complete collection includes:
• Currants & Açai™ – Currants & Açai™ unites a delightful combination of tart red currants, tangy and exotic açai berries and red fruit accents.
• Sheer White Cotton™ – Sheer White Cotton™ is a captivating blend of floral, fruity and woody notes, including freesia and lime.
• Jasmine & Wild Orchid – Jasmine & Wild Orchid captures the perfect floral pattern of jasmine, orchids and pink peony
Coming up this holiday season, the 2010 holiday collection, available in October at select retailers, includes 10oz three-wick soy-based candles, 2oz soy-based candle, and a unique 10oz GiftPack especially designed to share The Fragrance Collection by Glade®’s luxurious fragrances with your love ones. Holiday fragrances include:
• Pomegranate & Cranberries – Pomegranate & Cranberries is the perfect blend of traditional harvest cranberries and frosted pomegranate.
• Fresh Pine & Cedar – Pine scent mingled with a touch of cedar wood, vanilla and warm amber is sure to make the holidays a special occasion
The Fragrance Collection by Glade® conveniently offers women their favorite scents at retailers nationwide.
Visit www.fragrancecollection.com to learn more.
About SC Johnson
SC Johnson is a family-owned and managed business dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, and insect control. It markets such well-known brands as GLADE®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, BAYGON®, BRISE®, ECHO®, KABIKILLER®, KLEAR®, and MR. MUSCLE®. The 124-year old company, with more than $8 billion in sales, employs approximately 12,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
###
1 The SC Johnson The Fragrance Collection by Glade® Survey was conducted online by Harris Interactive via the QuickQuerySM online omnibus service between July 20 and 22, 2009 among 1,033 U.S. adult women ages 18 and over. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jamie Wilson.