SC Johnson Press Room
Friday, November 27, 2015

Glade® Transforms Black Friday into Bright Friday Through Little Moments of Joy


New study shows that holiday stress impacts people’s ability to enjoy the holiday season

The Chapman Partnership in Miami, Florida was decorated on Tuesday, November 24, 2015 on behalf of Glade(R) to help spark feelings of joy this holiday season.

The Chapman Partnership in Miami, Florida was decorated on Tuesday, November 24, 2015 on behalf of Glade® to help spark feelings of joy this holiday season.

RACINE, Wisc., Nov. 27, 2015 – This holiday season, Glade® is encouraging people to spread and feel the little moments of joy that are often overlooked during this special time of year. The holidays can feel hectic and sometimes overwhelming. So, to help spark feelings of joy all season long, Glade® is transforming Black Friday into ‘Bright Friday’ by bringing moments of joy to select cities that are in need of holiday cheer.  

In a recent holiday study conducted by Glade®, 71 percent of Americans said the holiday stresses are unavoidable and 73 percent wish they had time to enjoy the little things that make this season so special*. In partnership with local influencers, Glade® is bringing moments of joy to the citizens of Los Angeles, Chicago, Detroit, Minneapolis and Miami by lighting up and decorating public spaces in each city, providing bright and joyous destinations for families to visit.

The light installations, inspired by the Glade® Limited Edition Winter Collection, can be viewed from November 27 through the holiday season in each of the cities at the following locations:

  • Los Angeles: Lincoln Heights Recreation Center, 2303 Workman St., Los Angeles
  • Chicago: Lillstreet Art Center, 4401 N. Ravenswood Ave., Chicago
  • Detroit: Downtown Boxing Gym Youth Program, 6445 E. Vernor Hwy., Detroit
  • Minneapolis: People Serving People, 614 3rd St. S., Minneapolis
  • Miami: Chapman Partnership, 1550 N. Miami Ave., Miami

An after shot of the Lillstreet Art Center in Chicago, Illinois, that was decorated on behalf of Glade(R) to help spark feelings of joy this holiday season on Sunday, November 22, 2015. 

An after shot of the Lillstreet Art Center in Chicago, Illinois, that was decorated on behalf of Glade® to help spark feelings of joy this holiday season on Sunday, November 22, 2015.

Holiday by the Numbers

  • Nearly half the country thinks the holiday season is more stressful than the rest of the year.*
  • 77 percent of Americans think that the holidays were more fun when they were children.*
  • 81 percent of Americans would rather take their time shopping for gifts rather than get everything done on Black Friday.*
  • Two in three Americans love the idea of gift shopping, but the actual experience – lines, crowds, and prices – ends up stressing them out.*

Joy for All

Beginning on Cyber Monday, November 30, through December 9, Glade® will give away 1,000 surprise, joyful gifts, including BE AT PEACE™ Jar Candles and a scented gift tag, to the first 1,000 users who engage with Glade® on Twitter, using #FeelJoy.

With the help of Pandora®, Glade® is also creating a first-of-its-kind Song Dedication Station. Listeners can gift songs dedicated to those who bring them joy directly through the Glade® “Feel Joy Radio” Pandora® link on feelingsofjoy.com.

Glade(R) decorated the Lincoln Heights Recreation Center in Los Angeles, California, on Sunday, November 22, 2015 to help deliver holiday cheer and provide a bright and joyous destination for families to visit this holiday season. 

Glade® decorated the Lincoln Heights Recreation Center in Los Angeles, California, on Sunday, November 22, 2015 to help deliver holiday cheer and provide a bright and joyous destination for families to visit this holiday season.

Inspire Emotions Through Scent

Glade® is also encouraging people to visit The Museum of Feelings this holiday season, an interactive experience built to showcase the beautiful connection between scent and emotion as art located at Brookfield Place, 230 Vesey St., in New York’s Financial District.

Glade® has simultaneously created a generative profile picture on Twitter where, for the first-time ever, a Twitter profile picture will not be static, but alive and based on feelings. When guests visit the Retail Lounge at the Museum they have the opportunity to create the ‘MoodLens,’ an emotionally generated selfie that changes to reflect feeling. Additionally, the ‘MoodLens’ is accessible to those who can’t attend the Museum of Feelings in person, as it is available for online users. Visit www.themuseumoffeelings.com, and follow the step-by-step instructions to make your emotions part of your profile.

About the Glade® Limited Edition Winter Collection

The Glade® Limited Edition Winter Collection inspires joyful holiday moments, with winter florals and spicy scents, giving you reasons to celebrate all season long. This new collection includes scents like, CHERISH THE PRESENT™, BE AT PEACE™, SEND A LITTLE LOVE™, SHARE THE SPIRIT™, SPREAD CHEER™, SING OUT LOUD™, and WELCOME THE JOY™.

The Glade® Limited Edition Winter Collection scents are available in multiple formats including Glade® Jar Candles, Automatic Sprays, PlugIns® Scented Oils, Wax Melts and Premium Room Sprays.

Glade(R) decorated the People Serving People shelter in Minneapolis, Minnesota on Tuesday, November 24, 2015 to deliver holiday cheer and provide a bright and joyous destination for families to visit this holiday season.  

Glade® decorated the People Serving People shelter in Minneapolis, Minnesota on Tuesday, November 24, 2015 to deliver holiday cheer and provide a bright and joyous destination for families to visit this holiday season. 

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 129-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com

*Research was conducted within the U.S. by independent, market-research company Edelman Berland, on behalf of Glade®, from October 28 – November 5, 2015, among 1,005 participants, ages 18 or older (495 men and 510 women). Margin of error is +/- 3.1 percent, at a 95-percent confidence level.

Glade(R) decorated the Downtown Boxing Gym Youth Program in Detroit, Michigan, on Sunday, November 22, 2015 to deliver holiday cheer and provide a bright and joyous destination for families to visit throughout the holiday season.

Glade® decorated the Downtown Boxing Gym Youth Program in Detroit, Michigan, on Sunday, November 22, 2015 to deliver holiday cheer and provide a bright and joyous destination for families to visit throughout the holiday season.

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