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An Excerpt About Sustainability
In 2007, Stuart L. Hart published the second edition of Capitalism at the Crossroads, an exciting and insightful look at how companies can be a catalyst for sustainable global development.
Hart is one of the world's top authorities on the implications of sustainable development and environmentalism for business strategy, and the Samuel C. Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell University's Johnson Graduate School of Management.
SC Johnson Chairman and CEO Fisk Johnson and Former Vice President of the United States Al Gore each wrote a foreword for the second edition of Hart's book. Here is an excerpt from Fisk's foreword:
"...Optimism underlies all the arguments in Capitalism at the Crossroads, and the author presents us with a call to optimistic action... He challenges us to base our policies and businesses on the unassailable truth that shareholder value can be created while solving social and environmental problems.
"Some might say linking 'global business' and 'sustainable development' is an oxymoron, but they would be sorely mistaken...We all share a stake in the future of our global environment and economy. That is the undeniable truth of Capitalism at the Crossroads: We are all fundamentally linked, dependent on the same finite resources and driven by the same hopes for ourselves and our children.
"I steadfastly believe there is honor and value in business. In Capitalism at the Crossroads, Stuart Hart demands that we embrace that truth. I'm convinced this may well be the best opportunity global businesses have to ensure their long-term sustainability. And I am tremendously optimistic about the future."
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