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Healthy Children, Healthy Homes®
Los Angeles event photos
Healthy Children, Healthy Homes® is a United States-based initiative that combines community-based asthma education with brand awareness-building for Raid® insect control and other SC Johnson products. More than six million children suffer from asthma in the United States alone. Worldwide, asthma is the most chronic disease among children. SC Johnson has the expertise to help reduce several key asthma triggers, including cockroaches and dust in the home.
Since 2003, Healthy Children, Healthy Homes® has reached more than 7,000 families in Miami, Kansas City and Chicago. The program debuted in Los Angeles in March 2007, where one in seven school children is likely to suffer from asthma. The Los Angeles debut featured asthma experts along with young soccer star and asthma sufferer Rodrigo Lopez from Chivas USA. The kick-off provided more than 500 school children, their teachers and parents with the tools they need to help combat indoor asthma triggers.
The Healthy Children, Healthy Homes® program relies on community partnerships for a grass-roots approach. Using a train-the-trainer model to reach the most people, volunteer registered nurses educate parents, children and other community members about asthma and ways to reduce asthma triggers. The program primarily targets Hispanic communities, in which childhood asthma is unusually high. Parents who volunteer and are known as “Asthma Amigos” share their knowledge informally with family members, friends and neighbors. The program was designed and tested in collaboration with public health researchers and nurses at Abt Associates, Inc. and Florida International University School of Nursing.
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