The concentrated refills are an easy and responsible choice for everyday cleaning. Consumers simply combine one bottle of concentrate with regular tap water in a reusable trigger bottle. A handy provided label helps identify what’s in the bottle for future use.
Many of the spray bottles for the concentrate brands were already produced with at least 50% post-consumer-recycled content. Choosing to refill with a Mini concentrated refill has an even greater positive impact:
And that’s just the beginning. If just 20% of the 320 million cleaning products sold in trigger bottles in the U.S. were refilled each year, it could:
When we launched each phase of our concentrated refills programme in the U.S., it created dialogue about plastic waste management.
The Wall Street Journal highlighted Windex® Mini, and explored the challenge of changing behaviours of American consumers, who prefer the convenience of pre-mixed products. Green media outlets debated how to overcome consumers’ habit of buying a new bottle every time.
We don’t have all the answers, and sales of the refills have, frankly, been disappointing. But we want to continue the conversation. Even back in 2011, we had evidence that . And, interest in the environment and sustainable choices only continues to grow.
So, we will keep experimenting. And we hope you will keep joining us. Together, we can make the case for refillable containers, lower-waste options and better choices for generations to come.