While the new effort continued to provide new learning and insights, the business model didn’t achieve financial viability. This was in part due to high costs associated with operating a proprietary versus shared distribution channel.
We also learned that our product offering was too limited. While pest control products provide a vital service, they alone were not desirable enough to drive sales. The lack of diverse product offerings limited sales, which led to frequent turnover of the SC Johnson sales agents.
From this experience, these considerations emerged for future potential initiatives: