Plastic Pollution Crisis Takes Center Stage in New Exhibit, The Blue Paradox, Opening July 1 at The Museum of Science and Industry in Chicago
Presented by SC Johnson, in partnership with Conservation International, The Blue Paradox was initially launched in 2021 as an immersive pop-up experience in London to make the ocean plastic crisis – and the collective actions needed to address it – relevant and relatable to everyone. The high-demand, sold-out event struck a nerve with Londoners, with 97 percent of attendees saying they planned to change their behavior for good. Inspired by this reaction to the exhibit, SC Johnson partnered with MSI to bring the experience to a world-class museum in the U.S.
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