Many of the spray bottles for the concentrate brands were already produced with at least 50% post-consumer-recycled content. Choosing to refill with a Mini concentrated refill has an even greater positive impact:
And that’s just the beginning. If just 20% of the 320 million cleaning products sold in trigger bottles in the U.S. were refilled each year, it could:
When we launched each phase of our concentrated refills program in the U.S., it created dialogue about plastic waste management.
The Wall Street Journal highlighted Windex® Mini, and explored the challenge of changing behaviors of American consumers, who prefer the convenience of pre-mixed products. Green media outlets debated how to overcome consumers’ habit of buying a new bottle every time.
We don’t have all the answers, and sales of the refills have, frankly, been disappointing. But we want to continue the conversation. Even back in 2011, we had evidence that . And, interest in the environment and sustainable choices only continues to grow.
So, we’ll keep experimenting. And we hope you’ll keep joining us. Together, we can make the case for refillable containers, lower-waste options and better choices for generations to come.