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SC Johnson Welcomes P&G, Unilever, RB to Fragrance Transparency Movement

Encourages Others to Help Consumers Make the Best Choices for Their Families

SC Johnson began its ingredient transparency program in 2009 and has shared product-specific fragrance ingredients since 2015.

“We couldn’t be more pleased that our advocacy has helped pull together our industry in a movement toward greater transparency.”

RACINE, Wis., August 30, 2017 – SC Johnson today applauded Procter & Gamble (P&G), Unilever and Reckitt Benckiser (RB) for their newly announced plans to increase their products’ fragrance disclosure. SC Johnson has been disclosing product-specific fragrance ingredients since 2015. The company began its industry-leading, global disclosure program in 2009, and has been breaking new ground ever since.   

As SC Johnson Chairman and CEO Fisk Johnson said when announcing fragrance transparency in 2012, “We want all of our ingredients to be transparent, so consumers can make their own, informed choices on what to purchase. We also want to earn the trust and confidence every day of the people that buy our products, because we work hard on our ingredient choices and strive to continually improve our products.”  

This was true when SC Johnson began its transparency journey by launching its ingredient website – the first of its kind – in 2009. In 2012, it added a comprehensive list of fragrance ingredients used in its products. The SC Johnson Fragrance Palette excludes about 1,700 ingredients that don’t meet the company’s high standards even though they meet industry standards and are legal in commerce. 

In 2015, working closely with its fragrance houses, SC Johnson added to its website product-specific fragrance disclosure – the type of disclosure since promised by P&G, Unilever and RB. Consumers with questions can already find on the list of fragrances in individual SC Johnson products, across its categories. In 2016, the company expanded its disclosure program to Europe, with Asia and Latin America to follow. 

In 2017, SC Johnson broke additional ground announcing its plans to disclose, on a product-specific basis, the presence of 368 potential skin allergens that may occur in its products. The list of these allergens has already been published on, and by 2018, the site will list the allergens when contained in a product. This move goes beyond regulations in the European Union and also in the United States, where there are no rules requiring allergen transparency.

As a company that wants to ensure families have the information they need to make the best product choices, SC Johnson welcomes similar moves by other organizations. 

“We couldn’t be more pleased that our advocacy has helped pull together our industry in a movement toward greater transparency,” said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability. “Transparency is something we’re incredibly passionate about. We advocated for the Frank R. Lautenberg Chemical Safety for the 21st Century Act (TSCA), we were the first company to publicly advocate for California’s Cleaning Product Right to Know Act of 2017, which will require this level of fragrance disclosure for all companies. We continue to push ourselves in this area, and we celebrate when the rest of the industry comes along.”

Find out more about SC Johnson’s transparency program at Also, visit Transparent by Design from Scientific American Custom Media. 

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 131-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.