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Samuel found his new beginning in Racine, Wisconsin, where he relocated his family in 1882. Nearing 50 years old, he wasn’t your typical employee. But he gamely joined the Racine Hardware Manufacturing Company as a parquet flooring salesman. After four years, he bought the flooring business.
The rest is SC Johnson history. With only four employees to start, Samuel worked tirelessly, doing his own sales, accounting and management. And it worked. The company showed a net profit in its first year.
But even more important, by 1898, he had developed a line of floor care products that generated more sales than the entire original flooring business.
Samuel had seen an opportunity that others were missing – wax products to keep new flooring looking great. Though now in his 50s, for the first time, his persistence had paid off. Samuel’s belief in himself and his products resulted in a successful and growing business.
From an Entrepreneurial Family, an American Business Legacy
From an Entrepreneurial Family, an American Business Legacy