2 minute read

68 percent of Brazilians with children under 18 at home increased their disinfection routines to a daily basis during the pandemic

SC Johnson highlights survey that shows significant changes in the disinfection habits of Brazilians

Rio de Janeiro, Brazil, December 8, 2020 – SC Johnson today announced results of a new survey that highlight important hygiene behavior changes among Brazilians during the COVID-19 pandemic. Health agencies around the world have emphasized the need to disinfect surfaces to protect against COVID-19. The recent survey* conducted by the company found that 63 percent – nearly two out of three Brazilians – changed their disinfection habits in their homes during the pandemic.

“This survey shows that the coronavirus pandemic has changed people’s perceptions and habits about protecting themselves from viruses,” said Tatiana Ganem, General Manager of SC Johnson Brazil. “It is really important that people continue their disinfection habits as part of their regular cleaning routines to protect their families from viruses, germs and bacteria.”

How families with children under 18 at home think about disinfection

The survey shed further light on the changing behaviors of Brazilians as a result of COVID-19. While disinfection practices have been important to help protect families from coronavirus, people are also focused on maintaining proactive routines in their homes.

According to the survey from SC Johnson, consumers with children under 18 years old at home have changed their disinfection behavior during the pandemic:

  • 68 percent of Brazilians with children under 18 increased their home routine of disinfection to a daily basis during the pandemic versus 34 percent they did before the pandemic;
  • 54 percent of Brazilians with children under 18 look for more information about disinfectants before purchasing one;
  • Almost 7 in 10 (69 percent) of Brazilians with children under 18 affirmed they changed their disinfection habits during the pandemic;
  • 72 percent of Brazilians with children under 18 intend to keep their disinfection routine at home at least twice a week after the pandemic versus 57 percent they did before the pandemic.

People who don’t have children at home also increased their disinfection habits

  • 91 percent of Brazilians without children increased their home routine of disinfection to at least twice a week during the pandemic versus 46 percent they did before the pandemic;
  • 65 percent of Brazilians without children plan on disinfecting their houses at least twice a week after the pandemic;

 

 

Frequency

Before the pandemic

During the pandemic

After the pandemic

Brazilians living with children (under 18)

Every day

34%

68%

46%

At least 2 times a week

57%

88%

72%

Brazilians living without children

Every day

25%

61%

31%

At least 2 times a week

46%

91%

64%

 

 

 

 

 

 

 

 

 

 



*Research commissioned by SC Johnson and conducted among a sample of adults who have used disinfectant products in the last 6 months. In total 3,000 respondents across Argentina, Brazil and Mexico (1,000 per country) completed an online questionnaire in September 2020.

**Any children under 18 living at the same home.

 

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including LYSOFORM®, AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 134-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com.