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Not Just a Bag: Why the Ziploc® Brand is a Parent’s Best Partner for Back-To-School and Beyond

Organizing, crafts, snacks on the fly…with a little inspiration and Ziploc® brand products, ingenious moms and dads make every day fun.
DYK Ziploc® brand bags have been helping families for 50+ years? SC Johnson bought the brand in 1998 and has been innovating ever since.
As every parent knows, navigating busy days takes a little imagination and a lot of organization. Whether it’s packing up perfect lunches so no food goes to waste, or storing kids’ precious toys in a sturdy, reusable container, the Ziploc® brand helps families get creative and enjoy life on the go. With a little inspiration and Ziploc® brand products to help, ingenious moms and dads make the back-to-school routine (and every other time!) fun for their families.

Did you know Ziploc® brand bags have been helping families minimize spoilage and reduce food waste for more than 50 years? The first bags were developed in 1954, back when the brand was owned by The Dow Chemical Company. The re-closable zipper was added in the 1970s, with the colored zipper making its debut in the 1990s. Reusable containers came along in the 1990s, too.

SC Johnson acquired the Ziploc® brand in 1998, and we’ve been bringing innovation to the business ever since. For example, we introduced a double zipper for better bag sealing in 2006, and Easy Open Tabs™ in 2014. Today’s Smart Zip Plus® seal lets you feel, hear and see the bag close from edge-to-edge, helping preserve food and reduce food waste.

For containers, the Ziploc® brand created the One Press Seal, introduced nesting and stacking to help save space, and created Twist ‘n Loc® containers so you don’t have to worry about leaks or spills. All of our containers and bags are reusable, too. 

To help families stay organized with larger items, we introduced Ziploc® Big Bags in 2005, followed by Soft Totes in 2009. With our 2012 acquisition of the Space Bag® brand, we gained even more ways to help save space and protect household items from common storage issues like dirt, insects and water.

When it comes down to it, we think our bags and containers are much more than that. They’re a license for creativity and some of a parent’s best tools for making life better and more fun. For example…

For long car rides and lunchbox surprises, Ziploc® brand bags can be fun, reusable snack holders to feed kids’ tummies and imaginations: 3 Creative Snack Bag Ideas for Kids

You can show kids that saving money can be fun with a creative alternative to the traditional piggy bank: Creative DIY Piggy Bank Ideas

By mixing colorful smoothie recipes with a little imagination, you’re set for speedy morning meal prep: 5 Prep-Ahead Freezer Smoothie Packs

We help you think outside the lunchbox for fun food and dip pairings guaranteed to make the whole family smile: 3 Dippable On-the-Go Snack Ideas 

You can stay organized on the road with reusable “tackle boxes” that keep games, snacks and other necessities tidy: 3 Backseat Tackle Boxes for Road Trips with Kids

Ziploc® brand bags and containers are more than just a way to keep food fresh and protect household items. They’re an invitation to get creative again and again as you organize your life and send food on the go. 

Plus, limited edition partnerships feature your kids’ favorite characters and brands, giving them even more reasons to cheer. In 2018, these included bags featuring Disney Frozen designs, Marvel Studios’ Avengers: Infinity War designs, Star Wars designs and NFL team designs.

That’s not to mention the fact that the Ziploc® brand works hard to continuously improve in all the ways you care about – including sustainability. Our bags are reusable and are made of recyclable material so you can turn them in eat any of the thousands of drop-off locations where you deposit plastic bags for recycling. All of our containers are recyclable, too. And, we’re leading the charge for curbside recycling

So as you stay organized from snack time to study time, remember that the Ziploc® brand has your family in mind. With a little imagination, your easiest year yet is in the bag. 


More than a Bag

Don’t use as directed, use as imagined™! Think outside the bag with these creative Ziploc® uses.
Stay in touch with the Ziploc® brand by following along on Facebook, Pinterest and YouTube. Find the brand online at

Home StorageZiploc® Brand Helps Bring a Chaos-Free Holiday to Travelers across the Country

Ziploc®Ziploc® Brand Launches its Latest Innovation – Easy Open Tab Bags

Press ReleaseSC Johnson Accelerates Progress Boosting Plastic Recycling and Reuse

Ziploc®SC Johnson Invites Families to Save Money by Packing Their Lunch

RecyclingSC Johnson Finds Way to Recycle Ziploc® Brand Bags From Curbside Bins, Step Toward Increasing Recycling

AwardsSC Johnson Wins Five Cannes Lions

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