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Frank Lloyd Wright designed catwalk on SC Johnson global headquarters campus

SC Johnson Chalk Art Adds Vibrancy to Tours

New 3-D Art Invites Guests to Snag a Selfie

Enjoy entertaining 3-D chalk art features on your SC Johnson tour during this year’s Chicago Architecture Biennial.

Chicago-based chalk artist Nate Baranowski is creating elaborate 3-D chalk art designs across the SC Johnson campus.

RACINE, Wis., Oct. 11, 2017 – SC Johnson is offering an exciting, colorful addition to its campus tours of the historic Frank Lloyd Wright-designed Administration Building and Research Tower this year. Guests can enjoy entertaining 3-D chalk art features along the tour and photograph themselves with the amazing art during this year’s Chicago Architecture Biennial. New chalk art designs will be created on the SC Johnson campus every weekend until Nov. 4.

“We’re happy to introduce new designs each weekend for visitors to enjoy and enhance their tour experience,” said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability at SC Johnson. “The 3-D chalk designs offer a fun and unique opportunity to capture family moments.”

Chicago-based chalk artist Nate Baranowski is creating elaborate 3-D chalk art designs in various locations across the SC Johnson campus. Each design takes four to six hours to create and captures themes related to Frank Lloyd Wright and SC Johnson. Strategically positioned marks in front of each design help guide guests to the best spot to capture amazing photos and selfies.

Baranowski has experience with a range of mediums, including large chalk murals, indoor and outdoor painted murals, acrylic on canvas, and various forms of digital painting and concept art. After several years practicing his craft in Tampa, Florida, Baranowski relocated to Chicago and has joined the Biennial experience.

The upcoming chalk art design themes will include:

A Collective Design – Variety of Wright’s work including furniture and other interior pieces.

Architecture the Mother Art – Based on a quote from Wright, “The mother art is architecture. Without architecture of our own we have no soul of our own civilization.”

The Global Effect of Frank Lloyd Wright’s Architecture – Showcasing other designs Wright has inspired.

Frank Lloyd Wright: The Pioneer – Designs Wright created that were the first of their kind.

To learn more about SC Johnson’s sponsorship of the 2017 Chicago Architecture Biennial and register for the free campus tours during the, click here.

Editor’s note: To view and download a time-lapse video of Nate Baranowski creating the first SC Johnson chalk art feature, go to The video shows a 12 hour creative process compressed to 30 seconds.

Reporters wishing to experience the process for creating one of the designs can contact the SC Johnson Global Public Affairs team:

SC Johnson Global Public Affairs

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 131-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.