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SC Johnson ingredient transparency website on a mobile phone in a store

Thai Consumers Want to Know What’s in Cleaning Products

SC Johnson Continues to Lead in Ingredient Transparency and Earning Consumer Trust

94% of Thai consumers believe ingredient disclosure is important for household cleaners.
79% of surveyed consumers conduct household cleaning product research while shopping

RACINE, Wis., March 22, 2018 – With trust in business falling*, companies have an opportunity to earn consumer trust through greater transparency. SC Johnson has led the industry with several initiatives globally to provide more information on the ingredients in its products – from where and how they are used, to allergens that may occur. Building on its legacy and leadership in ingredient transparency, the company’s transparency website,, lists easy-to-access and easy-to-understand information for more than 5,300 SC Johnson products sold in 52 countries worldwide.

“Through surveying consumers across the globe, we understand that people are interested in having access to information on what goes into the products that they bring into their homes,” said Kelly M. Semrau, Senior Vice President – Global Corporate Affairs, Communication and Sustainability at SC Johnson. “We believe that transparency is key to earning consumer trust and we consistently go above and beyond what is required to make more and more of this information readily available.” 

A recent survey** conducted by SC Johnson found that 94 percent of Thai consumers believe that ingredient disclosure is important from household cleaning product companies. The data is consistent with insights being seen in other parts of the world. The survey also revealed that 79 percent conduct their household cleaning product research while they are shopping, underscoring the need for companies to make the information easily accessible via mobile devices. 

SC Johnson Transparency Journey

SC Johnson began its transparency journey by launching its ingredient website in 2009. The website offers consumers unparalleled access to a comprehensive list of product ingredients for such iconic brands as Baygon®, Glade®, Pledge®, OFF!®, Raid®, Windex®, Mr Muscle®, Scrubbing Bubbles®, and Ziploc®.

In 2012, it added a comprehensive list of fragrance ingredients used in its products. The SC Johnson Exclusive Fragrance Palette excludes about 2,400 ingredients that don’t meet the company’s high standards even though they meet industry standards and are legal in commerce. 

In 2015, working closely with fragrance houses, SC Johnson added to its website product-specific fragrance disclosure. Consumers with questions can find on the list of fragrances in individual SC Johnson products, across its categories. In 2016, the company expanded its ingredient disclosure program to Europe. In 2017, the program rolled out across Asia Pacific with Latin America to follow next year. 

In 2017, SC Johnson broke additional ground by disclosing, on a product-specific basis, the presence of 368 skin allergens that may occur in its products. The list of these allergens by product can be found on

SC Johnson’s survey of 1,000 people in Thailand found that 92% of Thai consumers would like to know the list of allergens in their household cleaning products, information that SC Johnson makes available on its ingredient website

About SC Johnson

SC J is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 132-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

*2017 Edelman Trust Barometer study:  

**SC Johnson commissioned Edelman Intelligence to conduct an online survey of adults in Thailand. This survey was fielded between September 8-20, 2017. The margin of error for this study (n=1,000) is +/-3.1% at the 95% confidence level.