Carnaúba: A Son's Memoir - An Uplifting Adventure To Brazil
In 1998, our fourth-generation leader,
Sam Johnson, recreated his father's 1935 expedition from Racine, Wisconsin, to Fortaleza, Brazil. He wanted to reconnect with the memory of his dad, and to reinvigorate the company's spirit of adventure. But even more than an adventure, it became a journey about family.
Sam’s film about the trip,
Carnaúba: A Son’s Memoir, has reached countless audiences with its messages about parents and children, love and support. The
Washington Post called it “a personal epilogue to the importance of family.” The
Tribune Review said, “Carnaúba is one of the most beautiful and artistic documentaries to be produced in a long time.”
Carnaúba: A Son's Memoir runs about 1 hour.