Product-specific fragrance transparency was an important step in our ongoing transparency journey. But not the only one.
In fact, we have been trying to do what is right in ingredient communication for years. As our Chairman and CEO Fisk Johnson has said, “Earning consumer trust can only happen when companies are willing to lay it all out there. Expanded fragrance disclosure and ongoing transparency initiatives are vital to building consumer trust and credibility.”
In the end, it all comes down to helping you make informed choices for your family. We are happy to make it easier, because we know how much those choices matter to you.
They matter to us, too. It’s why we
advocate for chemical reform and why we’ll keep working to lead the way on transparency in our industry for years to come.