SC Johnson Pushes for Transparency in Business

Corporate Transparency Commitment: SC Johnson Tells You More about Fragrance Ingredients

SC Johnson’s product-specific fragrance transparency includes sharing 99.9% of ingredients in most formulas.
"Earning consumer trust can only happen when companies are willing to lay it all out there.” – Fisk Johnson
When you have questions about the products you use in your home, we want to help. In fact, we want to give you as much or more information than other companies do, so you can make the most informed choices for your family. That’s why in 2015, SC Johnson became the first major company to provide product-specific transparency about fragrance ingredients.
 
On our ingredient site, whatsinsidescjohnson.com, we now share more than 99.9% of the ingredients in most product formulas so you can easily find out what goes into each product.
“
Earning consumer trust can only happen when companies are willing to lay it all out there.
Fisk Johnson, Chairman and CEO of SC Johnson
Because we believe in fragrance transparency, SC Johnson had already been publishing our full list of approved fragrance ingredients for several years to push corporate transparency. But since fragrance suppliers consider their fragrance recipes to be confidential business information, it took some negotiating to get permission to share specific ingredient lists for individual products. 
 
But we got there. We convinced our suppliers to allow us to share the vast majority of a product’s fragrance ingredients, with just a bit held back for confidentiality. 
In 2015, our target was to share fragrance ingredients down to .09% of the total product formula. By 2018, we were sharing fragrance ingredients down to .01%. To put this in perspective, it is like sharing all but 1 cent of a $100 bill. 
 
We always try to select the method of disclosure that gives you the longest list and the most information. And we are grateful to our suppliers for working with us to make product disclosure happen.
Checking Ingredients on SC Johnson’s Ingredient Website
SC Johnson’s ingredient website makes it easy to look up product ingredients on the go.

So, where can you go if you want to learn about what goes into our products? Visit whatsinsidescjohnson.com, our ingredient disclosure site that’s been listing SC Johnson product information for nearly a decade. Product details are available in 35 languages.

Fragrance ingredients for room fragrance, scented candles, household cleaners and other products are examples of product details we have on our site. And, we are adding to it all the time. Next up, we are expanding the site to include Latin America products, too.  

You can search by product for an ingredient list that explains each item in everyday, understandable language. Plus, you will find FAQs and fragrance info. There’s even a dedicated allergens section, where you can find comprehensive information about skin allergens. 
White Paper
Why does transparency matter? SC Johnson partnered with GlobeScan to ask 30+ global thought leaders for the white paper “Building Trust: Why Transparency Must Be Part of the Equation.”
See the insights
Product-specific fragrance transparency was an important step in our ongoing transparency journey. But not the only one. 
 
In fact, we have been trying to do what is right in ingredient communication for years. As our Chairman and CEO Fisk Johnson has said, “Earning consumer trust can only happen when companies are willing to lay it all out there. Expanded fragrance disclosure and ongoing transparency initiatives are vital to building consumer trust and credibility.”
 
In the end, it all comes down to helping you make informed choices for your family. We are happy to make it easier, because we know how much those choices matter to you. 
 
They matter to us, too. It’s why we advocate for chemical reform and why we’ll keep working to lead the way on transparency in our industry for years to come. 
SC Johnson discloses product ingredient information to consumers
TIMELINE
Transparency Firsts
2009 –
2018
See Timeline
 
 

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