Starting in November 2019, residents of Bradley Beach, New Jersey can recycle plastic bags, plastic film and plastic wrap right in their roadside recycling bin. This pilot programme, created by The Borough of Bradley Beach in partnership with SC Johnson, is the state’s first residential roadside plastic film recycling programme. Until now, residents had to recycle plastic film through store take-back programmes.
The programme offers a more convenient option for consumers and will help drive up recycling rates. As part of the partnership, SC Johnson provided the community with educational materials as well as funding for a collection vehicle and roadside recycling bins.
Once the plastic film is collected, the Bradley Beach Department of Public Works (DPW) will sell the film to an end-market purchaser to be recycled into new products.
As we further explore plastic recycling technologies and opportunities, we’re thrilled at the possibility of keeping millions of kgs of plastic film from reaching landfills. And we’re confident we’ll get there.
This isn’t the first time SC Johnson has set out to transform recycling. In the 1990s, we led a national grassroots coalition to promote steel can recycling – like the aerosol cans many of our products come in. By 2016, more than 222 million people in the US had access to roadside or other nearby options for aerosol can recycling.
Our Ziploc® brand bags make life easier and better for millions and millions of families. By increasing recycling of them, they become even more valuable. So, count on the fact that we’ll keep working until recycling is convenient for everyone. And, in turn, we hope you’ll take the opportunity to recycle bags and other recyclables you use.
Here’s a look at other ways SC Johnson is working to reduce plastic waste.
Together, we can help protect the planet for generations to come.