Sustainable Farming and Economic Development in Rwanda: SC Johnson Supports Pyrethrum Flower Farming

Strengthening pyrethrum production with base of the pyramid farmers means economic development for families.
“This initiative is an example of the value of partnerships that help drive local economic growth.” – Fisk Johnson, Chairman and CEO of SC Johnson

As part of our commitment to make life better for families, for more than a decade we have been looking for opportunities to invest in economic development at the base of the world’s economic pyramid, known as the “base of the pyramid” or “BOP.” 

A recent example is our partnership with The Coca-Cola Company and Society for Family Health Rwanda on the EKOcentre programme. In it, women-run community stores provide mosquito repellents and other needed resources in rural communities.

But that is not our only effort. For example, from 2007 to 2015, we invested in helping strengthen and expand the capacity of local farming cooperatives in Rwanda. 

SC Johnson supports female entrepreneurs and  sustainable farming in Rwanda
The goals of our efforts in Rwanda were to increase incomes and standards of living for pyrethrum farmers, and additionally to empower female farmers.

Pyrethrum, or “py,” is a plant-based insecticide extracted from heads of dried chrysanthemum flowers. It is farmed by rural farmers in Africa.

SC Johnson uses py in the production of some of our products, such as Raid® and Baygon® insecticides sold around the world. So, it is important to us to have a reliable source of pyrethrum production. We began exploring opportunities to support Rwandan py farmers in 2007, building on our 40-year history of purchasing py from East Africa and our work to stabilise the supply there. 

In 2009, we kicked off a formal partnership with the U.S. Agency for International Development (USAID) and The Norman Borlaug Institute for International Agriculture at Texas A&M University called the Rwanda Pyrethrum Project. The goal was to improve incomes and standards of living for py farmers by increasing crop outputs and improving the quality of the py flowers they farmed.

Over the years, the partnership drove numerous advances:

  • A farmers cooperative was created to promote best practices for py collection and transportation. 
  • Within the cooperative, groups of growers reorganised to remove middlemen that were siphoning money from the py value chain, and instead keep the profits with the farmers.
  • Agronomic techniques were shared to raise the income farmers could get from the same amount of land planted with py. 

This initiative is an example of the value of partnerships that help drive local economic growth while creating sustainable crops like pyrethrum.
Fisk Johnson, Chairman and CEO of SC Johnson
  • Health information was provided to farming families through the co-ops, to help them stay healthy. 
  • Co-operative members received training in financial management, leadership and good governance, equipping them to be more effective in future business dealing.
  • The Py Lifeline Project brought crank-powered radios to remote farming communities, enabling ongoing access to farming news, market trends and wellness information, as well as pre-loaded programming on topics such as best practices for seed propagation and harvesting.
  • Sustainability training introduced sustainable farming tools and the benefits of a sustainable approach for the farmers’ businesses.

Fisk Johnson and pyrethrum farmers learning sustainable farming techniques in Rwanda
During the Rwanda Pyrethrum programme, Chairman and CEO Fisk Johnson visited for an up-close look at the programme and to meet participants. 

By the time the Rwanda Pyrethrum programme wrapped up in June 2015, py production in Rwanda had increased 371 percent and the value to farmers had increased to more than $1.5 million in 2015.

More than 5,000 farming families were assisted by the programme, which also sought to empower female farmers and afford them equal access to decision-making and profit-sharing within the cooperative. 

Maria Nyirambonizanye, a member of a group of 82 female pyrethrum farmers who organised a savings group through the programme, said that her family’s finances improved significantly. “I do not struggle anymore wondering where school fees are going to come from,” she explained.

Rural farmers helped by the Pyrethrum farming cooperative programme
Maria Nyirambonizanye and her husband are among the farmers helped by the Rwanda Pyrethrum programme.
During the last phase of the partnership, responsibility and organisation of the Rwanda Pyrethrum programme were transferred to local partners to ensure that the pyrethrum farmers and their communities will continue to benefit for years to come.

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