RACINE, Wis., May 14, 2015 – After completing a global assessment, SC Johnson today announced that it has selected PHD (part of the Omnicom Group) to manage its global media buying. PHD also handles SC Johnson’s global media planning.
“We are pleased to partner with PHD for global media buying,” said Fisk Johnson, Chairman and CEO, SC Johnson. “After an extensive assessment, we are confident that PHD has the capability and global footprint to help us drive greater efficiencies and reduce complexity.”
Earlier this year, in partnership with a third-party consultancy, the company undertook a media buying analysis in nearly a dozen markets globally.
PHD will work with both of the company’s creative agencies – BBDO and Ogilvy. The company continues to work with both creative agencies globally.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 129-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com