SC Johnson Leads by Example with Asia Pacific’s First Major Ingredient Transparency Initiative

Industry-Leading Disclosure Program Now Benefits 5 Billion Consumers Globally

SC Johnson's expansion of its ingredient transparency program across Asia Pacific gives another 4 billion people access.
In this program, SC Johnson discloses the ingredients in every major product, regardless of whether required to do so by law.

RACINE, Wis., September 25, 2017 – Today, SC Johnson expands its industry-leading global ingredient transparency program across Asia Pacific. Breaking down a barrier between companies and consumers, this expansion gives another 4 billion people unparalleled access to a comprehensive list of product ingredients for such iconic brands as Baygon®, Glade®, Mr Muscle® and Raid®. In North America, Europe and, beginning today, Asia Pacific, if anyone wants to know what’s in an SC Johnson product and why, all the details are available at WhatsInsideSCJohnson.com – written in clear and straightforward terms.

“We are proud to bring ingredient transparency to Asia Pacific, raising the bar for our industry again while giving more consumers the tools and information they need to make informed choices,” said Fisk Johnson, Chairman and CEO of SC Johnson. “As we continue SC Johnson’s legacy of doing what’s right and not just what’s required, we encourage other companies to join us in disclosing their own ingredients to consumers across Asia Pacific and around the world.”

This announcement is another important milestone in SC Johnson’s transparency journey. The company launched its pioneering WhatsInsideSCJohnson.com ingredient website in 2009, expanding to Europe in 2016, with Asia Pacific following today. In these markets, SC Johnson now discloses the ingredients in every major product, regardless of whether required to do so by law. Among global companies, SC Johnson’s ingredient transparency program is the industry’s first and most comprehensive.

Leaders in Transparency

 The site is designed to be useful for a variety of consumers, from the caregiver in Taiwan looking after a child with skin allergies, to a teen in Australia with a known sensitivity to a fragrance, to a family in Nepal raising asthmatic children. A simple search of WhatsinsideSCJohnson.com by product or ingredient provides information about dyes, fragrances and preservatives consumers need to make an informed choice.

Today’s consumer is more savvy and more connected than ever before. This simple, easy-to-navigate platform enables them to pull up a product they are considering, see the ingredients listed in a clear and understandable format, and ultimately make the choice that is right for their families.

SC Johnson began its transparency journey by launching its WhatsInsideSCJohnson.com ingredient website – the first of its kind – in 2009. In 2012, it added a comprehensive list of fragrance ingredients used in its products. The SC Johnson Exclusive Fragrance Palette excludes about 2,400 ingredients that don’t meet the company’s high standards even though they meet industry standards and are legal in commerce.

In 2015, working closely with fragrance houses, SC Johnson added to its website product-specific fragrance disclosure. Since that time, P&G, Unilever and RB have announced similar disclosure programs for North America and Europe, but not yet for Asia. Consumers with questions can already find on WhatsInsideSCJohnson.com the list of fragrances in individual SC Johnson products, across its categories. In 2016, the company expanded its disclosure program to Europe, today Asia Pacific and Latin America will follow.

In 2017, SC Johnson broke additional ground announcing its plans to disclose, on a product-specific basis, the presence of 368 skin allergens that may occur in its products. The list of these allergens has already been published on WhatsInsideSCJohnson.com, and by 2018, the site will list the allergens when contained in a product. This move goes beyond regulations in the European Union and also in the United States, where there are no rules requiring allergen transparency.

The new disclosure program for Asia Pacific includes more than 1,500 products sold by SC Johnson in 20 countries across Asia, including Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Laos, Malaysia, Myanmar, Nepal, Philippines, Singapore, Sri Lanka, South Korea, Taiwan, Thailand and Vietnam, as well as Australia and New Zealand.

Information on the site is available in nine languages, including English, Bahasa Melayu, Thai, Vietnamese, Bahasa Indonesia, Mandarin, traditional Chinese, Japanese and Korean.