SC Johnson and Plastic Bank will open eight recycling centres in Indonesia during the next year. Local waste collectors can bring the plastic they collect to any centre, where they can exchange it for digital tokens. Using innovative Blockchain technology, they can then use the tokens to buy needed goods and services – reducing the risk of loss or theft.
“This partnership with SC Johnson is the first of its kind in Indonesia. It will help create more opportunities for people living in poverty and will offer waste collectors an important sense of pride”, said David Katz, Founder and CEO of Plastic Bank. “SC Johnson is the first CPG company to scale a programme of this kind in Indonesia that will benefit a wide range of socio-economic demographics including local residents living below the poverty level.”
Nearly 28 million Indonesians live below the poverty line and could greatly benefit from a programme of this scale. Each centre will have a minimum capacity of 100 metric tons of plastic per year, with opportunities to exceed that in the future, and is expected to provide opportunities for hundreds of local waste collectors. The first centre officially opened in Bali on 28 October with all centres planned to be operational by May 2019.
This programme, which can be expanded to additional countries, will help reduce plastic leakage into the ocean through creation of an ongoing recycling infrastructure and by incentivising local waste collectors to join the fight through increased access to needed resources. The programme will also educate the local community about the growing threat of plastic pollution and about opportunities to recycle locally.
“We want to help recover plastic equal to the amount we put into the world, through innovative recycling and recovery programmes”, said Johnson. “In this way we can neutralise our environmental impact and, at the same time, do some good in communities that have excessive plastic pollution.”
SC Johnson has a longstanding commitment to preserving the environment and has been working to improve the sustainability and circularity of its plastic products for more than a decade. Today, SC Johnson is announcing a series of commitments in accordance with the New Plastics Economy Global Commitment to reduce its own plastic footprint, and encourage reuse and recycling of plastic products:
For more information on SC Johnson's commitment to addressing plastic pollution and to learn how the company is helping to support a more circular plastic economy, visit www.scjohnson.com/plastic.
About Plastic Bank
About Plastic Bank
Plastic Bank is a platform for the world to gather together to STOP Ocean plastic and alleviate poverty through a global recycling ecosystem.
Plastic Bank acts as a convenience store for the world’s poor that accepts plastic waste as a currency. This recycling ecosystem is sustained through the sale and use of Social Plastic® by some of the world's largest organisations. Over 1 million supporters have asked brands to support Plastic Bank and Social Plastic®. In addition to using our recycled Social Plastic®, both individuals and companies have the ability to offset their own plastic footprint. This is how we unite the world to reduce global poverty while making plastic too valuable to enter our oceans.
Plastic Bank has realised that the only way to stop Ocean plastic is to reveal the value in plastic by transferring as much of this value into the hands of the collectors. Social Plastic® is Plastic Bank Verified plastic that provides a premium for the collector. The premiums are called Plastic Bank Rewards.
These rewards are distributed and authenticated through the Plastic Bank app, which uses Blockchain technology to provide the safest and most trusted means to deliver a globally scalable social impact. All of the plastic collected through the Social Plastic® ecosystem is sorted, recycled and sold to forward thinking brands to use in their manufacturing instead of new plastics.
Plastic Bank aims to provide large scale sustainable premiums in every recycling community around the world. This is how we stop Ocean plastic. The more premiums that come from corporate purchases of Social Plastic® and/or off-set incentives the faster new regions can become eligible to receive Plastic Bank Rewards.
About SC Johnson
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the USA and beyond, with brands marketed outside the USA including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 132-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
¹ World Economic Forum, Ellen MacArthur Foundation and McKinsey & Company, The New Plastics Economy – Rethinking the future of plastics (2016, http://www.ellenmacarthurfoundation.org/publications).
² Ocean Conservancy and McKinsey Center for Business and Environment, Stemming the Tide: Land-based strategies for a plastic-free ocean (2015, https://oceanconservancy.org/wp-content/uploads/2017/04/full-report-stemming-the.pdf)
³ Indonesia pledges $1bn a year to curb ocean waste, The Guardian (https://www.theguardian.com/environment/the-coral-triangle/2017/mar/02/indonesia-pledges-us1-billion-a-year-to-curb-ocean-waste)