SC Johnson to Launch First-Ever 100% Recycled Ocean Plastic Bottle in a Major Home Cleaning Brand
Windex® bottles have been 100% post-consumer recycled plastic since 2015; today the company announces 100% recycled ocean plastic in leading household brand
27 Feb 2019
27 Feb 2019
RACINE, Wis., 27 Feb. 2019 – As part of its ongoing commitment to tackling the problem of plastic pollution in our oceans, SC Johnson has announced that it will launch the industry’s first product that uses 100 percent recycled ocean plastic in a major home cleaning brand. That product is part of the ubiquitous Windex® brand, one of the company’s most popular brands and a household favourite for the past 86 years.
“With over 5 trillion pieces of plastic debris in the ocean, conditions are continuing to get worse and worse”, said Fisk Johnson, Chairman and CEO of SC Johnson. “The Windex bottle is just one of the many ways we are not only providing solutions to combat ocean pollution but taking action to make these solutions a reality.”
The Windex® Vinegar Ocean Plastic bottles are an everyday offering, and will be made available at North American retailers such as Target and Walmart. As many as 8 million units will hit retail shelves this spring. The new product is the world’s first glass cleaner bottle made from 100 percent recycled ocean plastic, and it is also non-toxic and cruelty-free.
As part of the release of Windex® Vinegar Ocean Plastic bottles, Johnson will appear on 27 February at the GreenBiz 2019 conference in Phoenix. He will discuss the role companies can play to combat the ocean plastic pollution crisis. Attendees at the conference will learn about the SC Johnson-Plastic Bank partnership, and how it is transforming the lives of people in Indonesia with new economic opportunities and by preventing plastic from ending up in waterways.
Plans are underway to launch a 100 percent Social Plastic® Windex® bottle with Plastic Bank by autumn 2019. This product is another milestone in the company’s efforts to tackle ocean plastic pollution.
This product is innovative and unlike anything else on the market as it will include recycled ocean-bound social plastic sourced by Plastic Bank from Haiti, the Philippines and Indonesia, which not only helps the environment but also provides social benefits to people living below the poverty level. Under this programme, the company is now creating recycling programmes as part of the solution to stopping ocean-bound plastic and addressing poverty at the same time. The programme is designed to educate on recycling and get people to live with and use plastic responsibly. Each bottle will represent a new source of income or economic opportunity for the programme’s participants.
“The goal is to create recycling infrastructures to help minimise plastic waste and address the challenges of poverty at the same time”, said Johnson. “This is a massive environmental issue, and it is going to take businesses, governments, NGOs and civil society working together to solve it.”
Windex® Original Glass Cleaner is known for the unbeatable streak-free shine in cleaning windows, mirrors, glass shower doors, glass top stoves and more. Thanks to its formulation with Ammonia-D®, it starts working on fingerprints, dirt and other messes even before you wipe.
About SC Johnson
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the USA and beyond, with brands marketed outside the USA including AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 133-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com #SCJRecycles