RACINE, Wis., (May 3, 2016) – Bed bugs are known for hiding in dark, sheltered spaces, allowing them to often go undetected before turning into large-scale infestations. This growing problem for Americans has been on the rise since the 1990s. That’s why Raid® is introducing a new early-detection product, the Raid® Bed Bug Detector & Trap, which enables consumers to expose evidence of bed bugs before an infestation occurs.
With 60 years of bug expertise, SC Johnson, the maker of Raid®, creates products that help people address bug problems in their homes. The experts in bug science created the new Raid® Bed Bug Detector & Trap as a way to quickly identify an issue before it becomes a bigger and costlier problem. The estimated price of a bed bug extermination for a 2,000 square foot space is $1,500, though 80 percent of Americans believe it would cost less than $1,000.
ABOUT THE NEW RAID® BED BUG DETECTOR & TRAP
The partially enclosed trap designed with a see-through window enables consumers to identify the problem and effectively dispose of the bugs caught in the trap. Upon entering the detector, bed bugs will be trapped inside. The device can be placed on the floor next to legs of furniture, including beds, sofas and daybeds, under furniture cushions or between the mattress and the box spring.
TRAVELING WITH THE NEW RAID® BED BUG DETECTOR & TRAP
Given its small size, the new Raid® Bed Bug Detector & Trap fits in carry-on luggage and can be placed behind headboards or under hotel mattresses to detect bed bugs. As the sharing economy continues to grow, more Americans plan to make vacation accommodations with rental homes and condos, a potential hotspot for bed bugs. Last year, a survey of 1,800 respondents by travel website TripAdvisor® showed that 59 percent planned to stay at a vacation rental home or condo, up from 52 percent in 2014. Only 37 percent of travelers check the headboard for bed bugs, a common hiding place in hotels for these pests1.
ABOUT THE ENTOMOLOGY RESEARCH CENTER
For 60 years, SC Johnson entomologists have studied insects at the Entomology Research Center in Racine, Wis., the biggest private, urban entomology research center in the world. That bug expertise ensures that the Raid® brand provides effective products consumers can trust to address bug problems in their homes.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
2 Edelman Intelligence conducted Raid’s Bed Bug Myth Busting Survey, a 5-minute, online survey among a representative sample of N=1,001 U.S. adults ages 18-64. The margin of error for this sample is +/- 3.09% at the 95% confidence level. The survey was fielded between March 22 and March 28, 2016.