RACINE, Wis., April 22, 2017 - For volunteers in Racine today, cleanup efforts in their own backyard were combined with a chance to help protect the Amazon rainforest for the entire world.
SC Johnson people and their families celebrated Earth Day by rolling up their sleeves and cleaning up River Bend Nature Center. More than 160 volunteers cut brush, laid six truckloads of new mulch, planted 400 trees and cleared invasive weeds to improve trails. Volunteering for annual Earth Day projects that benefit the community has been a tradition at SC Johnson since 1990.
“We have a long legacy of supporting communities where we operate, especially in our hometown of Racine,” said Pamela Oksiuta, Senior Director-Global Sustainability at SC Johnson. “I’m thrilled that our colleagues and their families chose to spend part of their day giving back to the community —and we had a great time, too.”
In addition to improving the Nature Center grounds, SC Johnson volunteers and the public could view a virtual reality film, Under the Canopy, in the center’s Sam & Gene Johnson Pavilion. The film is a 360-degree virtual reality movie showing the importance of the Amazon rainforest, which was produced by Conservation International (CI) with support from SC Johnson.
As part of its support of the film, SC Johnson launched a matching challenge aiming to protect 10,000 acres of rainforest in the Amazon region. Protecting an acre of tropical forest through CI costs just $25, and the company will match donations acre-for-acre up to 5,000 acres. To donate, go to conservation.org/protect
SC Johnson is the maker of trusted brands like Raid®, Glade®, Scrubbing Bubbles® and Ziploc®.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 131-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com
About River Bend Nature Center, Inc
River Bend Nature Center, Inc., is a [501(c)(3)] non-profit corporation formed to rescue River Bend and to continue and expand the mission of outdoor recreation and environmental education. Through a public-private partnership with Racine County, River Bend Nature Center, Inc., will ensure that this resource continues to be a secure and important part of the quality of life in southeast Wisconsin. Owned by the county and operated without tax dollars by RBNC, Inc., the center is self-sustaining through private support, program revenue, special events, and equipment and facilities rental. The 78 acres and two activity buildings provide a very accessible and comfortable setting for novices or experienced outdoors people. The center is comprised of almost 4,000 feet of Root River frontage, river-bottom land, ponds and uplands hardwoods.
About Conservation International (CI)
Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity for the well-being of people. Founded in 1987, CI is headquartered in the Washington, D.C. area and employs more than 800 staff in 30 countries on six continents, and has nearly 1,000 partners around the world. For more information, please visit our website at: www.conservation.org/ or visit us on Facebook, YouTube and Twitter.