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Claims

We want you to be as confident in the product choices you make as we are about every product in our portfolio. And that begins with understanding the terms we use and the claims we make.
For more than 125 years, SC Johnson’s values as a family company at work for a better world have been a beacon for our business. That commitment stretches from ensuring our products are safe and reliable, to always being clear and transparent in our marketing claims – so you can make informed, healthy choices for your family. 

We are guided by science. That means we make products that work as you need them to. It also means we don’t make claims unless we know we’re speaking fully and truthfully to you – wherever you are and whatever your preferences may be.  We want to empower you to keep making smart choices, guided by sound science, and we will continue to do our best to develop safe, effective products to meet your evolving needs. 

How SC Johnson defines ingredient terms and claims

Natural Ingredient

When we say “natural,” we mean that the ingredient came from a natural source that remains the same or hasn’t changed substantially from how it occurs in nature. An example of this is lemongrass oil, often used in household products including laundry detergents, shampoos and cleaners. What we use has been extracted and concentrated, but it remains the same as or closely related to the natural source when processed and used in one of our products.

Plant-Based Ingredient

When we say “plant-based ingredient,” that refers to any ingredient originally derived from a plant, then greatly altered in manufacturing.  For example, Laureth-9, an ingredient used in dozens of personal care products such as shampoos, hair conditioners, liquid laundry detergents and cleaners, is made from palm kernel or coconut oil converted with ethylene oxide. That makes the distance from the source further, and the final ingredient bears less of a resemblance to its natural source.

What is the better, “natural” or “plant-based”?

How an ingredient is classified – natural or plant-based – isn’t about whether or not it’s better or worse. Instead, it’s about pinpointing how close an ingredient is to its source in nature, how much a manufacturing process has altered its basic chemistry from its source, or if it’s created from chemical synthesis. When we formulate our products, we consider, first and foremost, what you want from the product. Only then do we determine which ingredients will best meet your needs.

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