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Inspiring Action on Ocean Plastic Pollution

In 2021, SC Johnson launched The Blue Paradox, an immersive, pop-up experience in London that invited the public to explore the impact of plastic waste on our planet's most valuable natural resource: our oceans.

Created in partnership with Conservation International, The Blue Paradox ran for 13 days, bringing people together to explore the role plastic plays in society and the small changes all of us can make to help protect our oceans. The goal was to help visitors better understand how businesses, governments and individuals can work together to create a more sustainable world.

The installation featured 360-degree digital projections that allowed visitors to walk beneath the ocean's surface while learning about the benefits and challenges of plastics, plastic pollution, microplastics, innovative solutions and more.

Vistors walking through the immersive, pop-up experience in London.
As one visitor shared on Instagram: "What an eye opener this was to the ocean plastic crisis!!! Absolutely amazing and mesmerising underwater experience learning the values of the oceans ecosystem, the harm that plastic does to those ecosystems and what we can do to make a difference."

Beyond inspiring action to stop ocean plastic, for every visitor to The Blue Paradox, SC Johnson made a donation to Conservation International to help protect 1 square kilometer of the ocean. By the end of the event, this amounted to more than 22,000 square kilometers of ocean.

In addition, before The Blue Paradox opened, our Chairman and CEO, Fisk Johnson, and Conservation International CEO M. Sanjayan took part in a Financial Times panel about solving the ocean plastic crisis. Participants included leading figures across policy, business, academia and NGOs, and the discussion was broadcast so viewers around the world could take part in the dialogue about collaboration and potential solutions.