Collecting Plastic for Recycling
To help reduce waste and increase plastic recycling, SC Johnson celebrated Earth Day 2022 by partnering with BioBox, a Mexican startup that aims to promote environmental awareness and make recycling more accessible in Mexico City.
From April 19 to May 20, BioBox plastic collection machines located throughout Mexico City accepted SC Johnson products like Mr Muscle® and Pato® for recycling. Continuous BioBox users also accumulate points they can exchange for products, coupons or other uses.
The partnership allowed BioBox to continue collecting 500,000 containers per month, which are transformed into products that benefit rural communities, such as benches and desks for schools and play structures for parks.