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Inspiring Action to Solve Plastic Waste

It takes 400 years for most plastic to break down in the ocean.* Solving this crisis might take some crazy ideas.

Some ideas to solve the plastic waste crisis might sound crazy. But doing nothing is crazier. That’s the message of a series of short films that SC Johnson was proud to support this year from Conservation International.

To raise awareness of the eight million metric tons of plastic that enter oceans every year* – and the vital need for solutions – Conservation International took a novel approach: They asked how a child’s imagination might address this crisis.   

The result is the film “Doing Nothing is Crazier” and three mini films that sparked imaginations and encouraged action. From sharks with lasers, to coconut containers, to a giant arcade claw to pick up plastic before it even gets into the ocean, the films celebrate the importance of big ideas to protect the planet.

Doing Nothing is Crazier - Full Film

The ocean is the origin and the engine of all life on this planet -- and it is under threat. How would a child's imagination address this crisis? Some ideas might sound crazy. But doing nothing is crazier. This Conservation International film was made possible with support from SC Johnson.

Doing Nothing is Crazier - Sharks with Lasers

Could sharks with lasers help protect Earth from the plastic pollution that litters our oceans? Some ideas might sound crazy. But doing nothing is crazier. This Conservation International film was made possible with support from SC Johnson.

Doing Nothing is Crazier - Coconut Containers

More coconuts and less plastic? That’s an interesting idea for tackling ocean pollution. Some ideas might sound crazy. But doing nothing is crazier. This Conservation International film was made possible with support from SC Johnson.

Doing Nothing is Crazier - Giant Arcade Claw

A giant arcade claw to pick up plastic before it even gets into the ocean? Maybe he’s on to something… Some ideas might sound crazy. But doing nothing is crazier. This Conservation International film was made possible with support from SC Johnson.