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63 Percent of Brazilians changed their disinfection habits during the Coronavirus pandemic

SC Johnson highlights survey that shows significant changes in the disinfection habits of Brazilians

Rio de Janeiro, Brazil, November 10, 2020–SC Johnson today announced results of a new survey that highlight important hygiene behavior changes among Brazilians during the COVID-19 pandemic. Health agencies around the world have emphasized the need to disinfect surfaces to protect against COVID-19. The recent survey* conducted by the company found that 63 percent – nearly two out of three Brazilians – changed their disinfection habits in their homes during the pandemic.

“This survey shows that the coronavirus pandemic has changed people’s perceptions and habits about protecting themselves from viruses,” said Tatiana Ganem, General Manager of SC Johnson Brazil. “It is really important that people continue their disinfection habits as part of their regular cleaning routines to protect their families from viruses, germs and bacteria.”

Additional Insights

The survey shed further light on the changing behaviors of Brazilians as a result of COVID-19. While disinfection practices have been important to help protect families from coronavirus, people are also focused on maintaining proactive routines in their homes.

  • 69 percent of Brazilians with children under 18 years said they increased their home disinfection practices during the pandemic;
  • 67 percent of Brazilians plan to disinfect their homes at least twice per week after the pandemic;
  • 83 percent of Brazilians who are 56 years or older, including people in the high-risk age group, consider themselves very well-informed or well-informed about prevention of diseases caused by germs, bacteria and viruses.

Education and Awareness

While many people understand the importance of disinfecting the home to protect against germs, bacteria and viruses, the survey also reveals respondents are eager for more information. As a family company, SC Johnson is committed to helping protect families from these diseases, as well as provide transparency with the ingredients in its products.

  • 21 percent of Brazilians still do not consider themselves well-informed about prevention of diseases caused by germs, bacteria and viruses;
  • 81 percent of Brazilian believe in a product label information about its efficacy against germs, bacteria, and viruses;
  • 76 percent of Brazilians consider the quality of the product as a relevant factor when purchasing a disinfectant.

“SC Johnson has a long legacy of working to improve the lives of families in Brazil and around the world,” said Ganem. “We are committed to building awareness and helping Brazilians maintain healthy hygiene habits.”

*SC Johnson commissioned an online survey of 1,000 adults in Brazil. This survey was fielded between September 9-15, 2020. The margin of error for this study (n=1,000) is +/-3.1% at the 95% confidence level.

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including LYSOFORM®, AUTAN®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 134-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com