No Secrets: SC Johnson Introduces 100% Transparency for Fragrance Ingredients

Taking transparency to a new level: SC Johnson air freshener collection discloses 100% of fragrance ingredients.
What are they hiding? The Glade® Fresh Citrus Blossoms collection offers what other companies don’t…

You know that label you see, proudly displayed on the shelves of your local grocery store: “Contains Only Natural Fragrances!” You might think that means a product has fewer ingredients or that they’re more pure. But in reality, both natural fragrances and synthetic fragrances are made up of tens or even hundreds of individual components that go undisclosed.

Until 2016, that is, when SC Johnson became the first major consumer packaged goods company to launch a 100% transparent fragrance collection. Our Glade® Fresh Citrus Blossoms line (online only) lists all ingredients down to the individual fragrance components.

Everything from the water we drink to the air we breathe is made of chemicals, and fragrance is no different. This is just the latest step of our continuing journey to advocate for responsible and transparent chemistry.
Fisk Johnson, Chairman and CEO of SC Johnson

Chemical compounds are nature’s building blocks. They make up everything from the air we breathe to the water we drink – and the fragrances we use to spruce up our homes.

Of course, not everyone will have a chemist’s understanding of the acids, aldehydes, esters, ketones and terpenes that go into a typical fragrance. But we believe it’s important to acknowledge that all fragrances contain chemicals – whether the scent comes from an essential oil or a lab-created fragrance.

In fact, cinnamon essential oil contains myrcene, estragole, methyl eugenol and safrole — all of which are listed on California Proposition 65 as ingredients of concern when used at significantly high concentrations.

The presence of these chemicals does not mean fragrances are unsafe, as the concentrations are so low they pose no threat. But they do occur, and our goal is to be transparent about that. Scientific American wrote an insightful piece on the fact that chemicals are everywhere.

Fragrance Ingredient Disclosure in Rose Oil
You might be surprised by what’s inside a typical natural fragrance.

Our launch of the Glade® Fresh Citrus Blossoms collection in 2016 went beyond other air freshener products with its 100% fragrance transparency. All the products’ ingredients are listed on the products themselves and on our ingredient site. The collection features a premium room spray, PlugIns® Scented Oil Refills and wax melt refills.

All the fragrance components used to create the Glade® Fresh Citrus Blossoms collection are nature-inspired and pass our rigorous screening criteria. By comparison, many products with natural fragrances remain a black box, with no transparency for users.

If a product is safe, why does transparency matter? For us, it’s about maintaining the open dialogue we have with the families who use our products.

Perhaps surprisingly, it’s up to each manufacturer to decide if they want to share information about what’s inside their products. There are few product regulations when it comes to ingredient communication or disclosure. And frankly, we don’t think that’s good enough.

That’s why we go beyond requirements. We want to do what’s right, not just what’s required. And that’s led to a long legacy of firsts when it comes to transparency.

From our ingredient website launched in 2009, to communicating our fragrance palette in 2012, to rolling out product-specific fragrance disclosure in 2015…we keep working to give you more about what’s in our products so you can make the best choices for your family.

White Paper
SC Johnson partnered with GlobeScan to ask 30+ global thought leaders for the white paper "Building Trust: Why Transparency Must Be Part of the Equation."
See the insights

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