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SC Johnson Named One of America's Most Reputable Companies by Reputation Institute

Reputation Institute Reveals Top 50 Most Reputable Companies in the Consumer Category on Products and Services, Innovation, Workplace, Leadership and More

RACINE, Wis., June 1, 2015 – SC Johnson has been named among the most reputable companies in the consumer category, according to the list released by Reputation Institute. The list of America’s top 50 most reputable consumer companies is derived from the data collected for the 2015 US RepTrak® 100 study. The rankings measure the public’s perception of companies based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance and products/services. 

“I’m thrilled for SC Johnson to be recognized for these dimensions and our efforts to build a company the public can trust,” said Fisk Johnson, SC Johnson Chairman and CEO. “These criteria are representative of our values, and as a family company, we hold ourselves to a higher standard to ensure we make products consumers can confidently use in their homes.” 

This recognition is another demonstration of SC Johnson’s history of achievement. Our recent history includes receiving the World Environment Center 2015 Gold Medal Award for Sustainable Development Achievements in May 2015 and a Climate Leadership Award for Excellence in Greenhouse Gas (GHG) Management from the U.S. Environmental Protection Agency in February 2015. SC Johnson was recognized as 12th among the World’s Best Multinational Workplaces by the Great Place to Work® Institute in October 2014. In September 2014, the company was recognized for the 26th time as one of the “100 Best Companies for Working Mothers” by Working Mother magazine. 

The 2015 US RepTrak® 100 examines perceptions of companies by the U.S. general public based on more than 50,000 interviews. The RepTrak® database is normative, examining 15 stakeholder groups in more than 25 industries and more than 50 countries for more than 7,000 companies.  

“The top U.S. companies proactively manage their reputations by investing as much in corporate dimensions like governance, citizenship and workplace as they do in their products and services,” says Brad Hecht, Chief Research Officer at Reputation Institute.  

“Companies with strong reputations are 15 times more likely to attract better talent and they reap significant financial benefits, too. The most reputable companies see a stock performance that is two times better than the overall market and they benefit from a 6.5% increase in recommendations every time they improve their RepTrak® score by 5 points.” 

The consumer category includes firms that manufacture, market and sell consumer products, consumer durables, and food & beverage products. The full list of America’s top 50 most reputable companies in the consumer category can be found online at   

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 129-year-old company, that generates $9 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.

About Reputation Institute

Reputation Institute (RI) is the world’s leading research-based consulting and advisory firm for reputation. RI enables many of the world’s leading companies to make more confident business decisions that build and protect reputation capital, analyze risk and sustainability topics, and drive competitive advantage. RI’s most prominent management tool is the RepTrak® model for analyzing the reputations of companies and institutions — best known via the Global RepTrak® 100, the world’s largest and most comprehensive study of corporate reputations, as well as Country RepTrak® and City RepTrak® studies that look at reputation across organizations within a given geography. Learn more at: