RACINE, Wis. (June 29, 2015) - As part of its ongoing review of agency partnerships, SC Johnson today announced that it has selected TracyLocke (part of the Omnicom Group) to manage its promotions and shopper marketing worldwide.
"We are pleased to partner with TracyLocke for our global promotions and shopper marketing programs," said Fisk Johnson, Chairman and CEO, SC Johnson. "We look forward to working with such a talented and creative team."
TracyLocke will work with both of the company's creative agencies - BBDO and Ogilvy. The agency transition is expected to be complete by Fall 2015.
About SC Johnson
SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 129-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world. www.scjohnson.com