RACINE, Wis., AUG. 22, 2016 – Autumn is a time of transformation and new beginnings, when many consumers look to reinvent their home and personal style to better embrace the new season. To celebrate the upcoming season, Glade® has released a new Autumn Collection and partnered with Rachel Herz, Ph.D., a world-renowned expert on the psychology of smell and emotion, to showcase the important role scent plays in sparking emotions and inspiring consumers to embrace the more mysterious, daring side of autumn.
“Of all our senses, smell is most strongly tied to our emotions, yet many don’t realize how the feelings we experience on a day-to-day basis are influenced by smell,” Herz said. “Fragrances are instantly processed through our olfactory bulb, which immediately triggers the part of our brain that evokes emotions. As a result, as soon as we experience fragrances that resonate with us, how we feel and how we interact with the world around us can be transformed.”
Understanding the powerful connection between scent and emotion, Glade® designed each of the three new fragrances from the Glade® Autumn Collection – Spiced Apple Magic™, Wondrous Autumn Nights™ and Rich Pumpkin Dream™ – with complex fragrance blends, like patchouli autumn blossoms, leather and mint to help consumers explore all the season has to offer.
“The Glade® Autumn Collection incorporates a versatile palette of fragrances that can help you step out of your comfort zone this autumn and truly embrace the glamour of the season,” Herz said. “For example, the leather and mint notes in the Wondrous Autumn Nights™ fragrance tempt me to pull out my red leather jacket and succumb to the crisp breeze of the season.”
In addition to inspiring your personal style, the Glade® Autumn Collection fragrances can help you achieve a more mysterious and glamour-infused ambiance in your home this season. To help inspire this transformation, Glade® partnered with renowned lifestyle blogger and home décor expert Michael Wurm Jr. of Inspired by Charm to bring you the following tips for creating an elevated autumn environment:
Glade® designed each scent in the new Autumn Collection with all the temptations of the season in mind:
The Glade® Autumn Collection fragrances are now available in multiple formats, including Jar Candles, Automatic Sprays, PlugIns® Scented Oils, Wax Melts and Premium Room Sprays, and can be found in the air care aisle of most food, drug and mass-merchandise stores.