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To Celebrate the Launch of its New Fragrance Collection, SC Johnson is Offering an Italian Getaway

Inspired by the Citrus Groves of the Italian Countryside, Glade® Fresh Citrus Blossoms is the First to Disclose 100 Percent of its Ingredients

RACINE, Wis., Feb, 11, 2016 -- SC Johnson is celebrating the launch of its Glade® Fresh Citrus Blossoms fragrance collection by offering a chance to win the trip of a lifetime for one lucky winner and a guest to Sorrento, Italy. The launch is another breakthrough for the company, as Glade® Fresh Citrus Blossoms is the first air care collection to disclose 100 percent of fragrance ingredients down to the basic component level.

"By disclosing down to the component level, we've gone further than any other air fresheners or candles, whether nature-identical or all-natural," said Kelly Semrau, Senior Vice President, Global Corporate Affairs, Communication and Sustainability. "This level of transparency is the next step in our journey to provide consumers with the ingredient information they are looking for. It's a genuine milestone."

In fact, 100 percent disclosure is the latest in a series of actions SC Johnson has been taking since launching its ingredient transparency efforts in 2009. All the Fresh Citrus Blossoms fragrance ingredients will be listed on the product itself and online.

To Italy and Back!

The online Italian-getaway sweepstakes runs from Feb. 11 to March 11, 2016. To enter, consumers must visit and answer three easy questions. One winner will be chosen at random from all correct entries. The award includes round-trip airfare for two, a five-night stay at a luxury resort, excursions to see the stunning Italian city of Sorrento and its surrounding areas, plus $2,000 for additional expenses.

Glade® Fresh Citrus Blossoms room spray, PlugIns® scented oil and wax melts from the collection can be purchased exclusively at

Earlier today SC Johnson announced it had become the first major consumer packaged goods company to disclose 100 percent of fragrance ingredients in the Glade® Fresh Citrus Blossoms collection, down to the component level. This goes beyond those companies that disclose natural fragrances or essential oils in aggregate, even though natural fragrances contain tens or even hundreds of individual components that go undisclosed.

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.