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SC Johnson Announces Selling of Products Direct to Professional, Office, Healthcare and Institutional Markets

SC Johnson Also Announces Launch of New Professional Line

RACINE, Wis., March 7, 2016 – SC Johnson announced today that it will begin to sell its consumer pest control and air care products directly to professional, office, healthcare and institutional markets, including its Raid® and Baygon® brand insecticide products as well as its OFF!® and Autan® brand repellent products. Also announced today the company will be selling direct the Glade® and Brise® brand air care products.

In countries in Asia, Eastern Europe and South America, professional and institutional purchasers can start to purchase a broad range of SC Johnson’s market leading consumer products direct. Also today the company announced the launch of a new professional line to be available in 2017. SC Johnson will announce the new professional line this fall at the International Sanitary Supply Association (ISSA) meeting in Chicago. The company will communicate more in the future about its full re-entry into the professional market.

“We are excited by the prospect of directly representing our highly relevant brands in the professional, office, healthcare and institutional markets,” says Fisk Johnson, Chairman and CEO of SC Johnson. “Our purchase of the Deb Group in 2015 positions us for growth in these categories and will help us as we market a new line of professional products. We have a long history of innovating in these categories and look forward to engaging directly.”

The company continues to believe our professional business is poised for continued growth as customers and distributors find increased value in well-established, market-focused cleaning solutions. Distributors are encouraged to contact SC Johnson Professional directly if they have any questions. 

About SC Johnson

SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world's leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care, as well as professional products. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 130-year-old company, which generates $10 billion in sales, employs approximately 13,000 people globally and sells products in virtually every country around the world.