Sam Johnson on his Carnaúba expedition to reconnect with his father and Johnson family history

Sam Johnson’s Film, Carnaúba: A Son’s Memoir, is a Celebration of Adventure and Family

Experience Carnaúba: A Son’s Memoir at SC Johnson’s Golden Rondelle Theater in Racine, Wisconsin. 
“I hope you make this trip some day. It changed my life. Love, Dad.” So begins an amazing family adventure to Brazil.
In 1998, Sam Johnson's Carnaúba Expedition retraced his father’s famous 1935 expedition to Brazil. Sam, the fourth-generation leader of SC Johnson, wanted to reconnect with the memory of his father, and have a bit of an adventure himself. What unfolded was so much more.
 
Sam produced a film in 2000 to share the deeply personal revelations about family that he discovered on the 15,000-mile trek. The film has since reached countless audiences with its messages about parents and children, love and support.
 
The Washington Post called it "a personal epilogue to the importance of family." The Tribune Review said, “Carnauba is one of the most beautiful and artistic documentaries to be produced in a long time.”
The film traces the story from Sam’s decision to recreate his father’s journey, to building a replica Sikorsky S-38 aircraft for the trip, to the expedition itself and the adventures the family had along the way.
 
After his 1935 trip, Sam’s father, H.F. Johnson, Jr., wrote to his son: “To Sammy, I hope you make this trip some day. It changed by life. Love, Dad.”
 
What Sam discovered on his trip will stay with you, and it inspires our company to this day. 
VIDEO
Watch online or visit us to see Carnaúba in its home
Sam Johnson expected a great adventure…. but it became even more: a deeply personal story about parents and children, love and support.
Carnaúba: A Son’s Memoir plays in the historic Golden Rondelle Theater on SC Johnson’s Frank Lloyd Wright-designed campus in Racine, Wisconsin. The running time is about an hour.
 
Reservations are required, and our tours and films are free for visitors.
Make a Reservation 
Watch the remarkable Carnaúba: A Son’s Memoir and see the 1998 Carnaúba aircraft in its final home in Fortaleza Hall.
Plan Your Trip

Company FilmsFrom To Be Alive! to Carnaúba: A Son’s Memoir, SC Johnson Corporate Films Inspire and Delight

CarnaúbaSam Johnson’s 1998 Expedition to Brazil Brings a Revelation: Our Families Save Us

CarnaúbaFinding the Sikorsky S-38: The Search for H.F. Johnson, Jr.’s Carnaúba Plane Discovers Something More

Company FilmsOur Academy Award-winning Documentary To Be Alive! Inspired Millions at the 1964 World’s Fair

Company FilmsLiving Planet An SC Johnson Company-Sponsored Film Brought a Birds Eye View of Nature to Millions

H.F. Johnson, Jr.H.F. Johnson, Jr.’s Brave Decision Turned a World’s Fair Exhibit into a Testament to Optimism and Progress

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